HomeMy WebLinkAboutAppendix E - Probolsky Research - TDPUD - Community Survey - Presentation - BOARDTruckee Donner Public Utility District
Customer Satisfaction Survey
Presentation
December 2020
Opinion Research on
Elections and Public Policy
Probolsky Research
23 Corporate Plaza Drive Suite 150
Newport Beach CA 92660
Newport Beach (949) 855-6400
San Francisco (415) 870-8150
Washington DC (202) 559-0270
TDPUD –Customer Satisfaction Survey
Survey Methodology*
From Thursday, December 3, 2020 to Sunday, December 13, 2020, Probolsky Research conducted a live-interviewer telephone and online survey among Truckee Donner Public
Utility District customers and service area residents.
A total of 400 voters were surveyed (133 by telephone, 267 online). A survey of this size yields a margin of error of +/-5%, with a confidence level of 95%. Interviews were
conducted with respondents on both landline (41%) and mobile phones (59%) and were offered in English (97%) and Spanish (3%) languages. For the online survey phase, we
invited participation via email and text message. Security measures precluded individuals from completing the survey more than once and allowed only the designated voter to
complete the survey. Online respondents were able to use their computer, tablet or smart phone to participate.
Probolsky Research is a Latina and woman owned market and opinion research firm with corporate, election, government, non-profit, and special interest clients.
2
*Due to rounding, totals shown on charts may not add up to 100%
3
36% say COVID-19 is the most important issue
facing their community today
Question 1: What is the most important issue facing your community today?
35.5%
16.8%
16.3%
8.5%
8.3%
2.8%
2.5%
1.8%
1.3%
1.0%
1.0%
2.5%
0.3%
1.8%
COVID-19
Housing affordability
Overpopulation/Controlling growth/Development
Jobs/Economy
Environmental issues
Healthcare
Government
Education/Schools/Higher education
Transportation/Traffic/Roads
Taxes
Homelessness
Other
Nothing/No issues
Unsure
4
72% support an increase in forest management
and 67% support providing high-speed internet
Question 2: Here is a list of projects that Truckee Donner Public Utility District may choose to pursue in the future. Please indicate which projects you support. Select
all that apply.
71.5%
66.8%
57.8%
49.8%
49.5%
43.3%
33.3%
4.5%
1.8%
Increase forest management activities to protect and enhance water
supply and quality, and reduce the risk of catastrophic wildfires
Providing high-speed broadband internet throughout the community
Undergrounding overhead electric powerlines
Maintaining water infrastructure by replacing or rebuilding existing facilities
and pipelines
Building or supporting local clean power generation options such as solar,
hydro, or biomass energy production
Achieving 100% renewable energy by 2027
Establishing new rebates programs to encourage the transition to
electrification, away from using gasoline and natural gas
Other
Unsure
5
54% get their news online, 31% on social media
Question 3: Where do you generally get your news and information?
53.8%
34.0%
33.8%
30.8%
28.8%
11.5%
10.5%
12.8%
2.0%
Online news outlet
Local television
Newspaper
Social media platforms such as Facebook, Nextdoor, Twitter
Local radio
Magazines
Blog, forum, or other website
Other
Unsure
6
The Sierra Sun is the leading newspaper
for local news
Question 3_Newspaper: Where do you generally get your news and information?
46.7%
15.6%
13.3%
5.2%
3.0%
3.0%
1.5%
1.5%
1.5%
8.1%
0.7%
Sierra Sun
Moonshine Ink
New York Times
San Francisco Chronicle
Washington Post
Wall Street Journal
Sacramento Bee
The Epoch Times
Tahoe Sun
Other
Unsure
[AMONG THOSE WHO ANSWERED NEWSPAPER]
7
KTKE 101.5 is the leading radio station
for local news
Question 3_Radio: Where do you generally get your news and information?
44.3%
15.7%
11.3%
3.5%
3.5%
2.6%
15.7%
3.5%
KTKE 101.5 FM
NPR
Capital Public Radio (CPR)
Truckee radio
KUNR 88.7
KKOH 780 Reno
Other
Unsure
[AMONG THOSE WHO ANSWERED LOCAL RADIO]
8
Sacramento KCRA is the leading television network
for local news
Question 3_Television: Where do you generally get your news and information?
50.7%
9.6%
3.7%
3.7%
2.9%
2.9%
2.9%
2.2%
2.2%
2.2%
2.2%
2.2%
12.5%
Sacramento KCRA (Channel 3)
Reno KOLO (Channel 8)
CBS (Channel 13)
MSNBC
PBS
Bay Area KTVU (Channel 2)
Fox
RSN
CNN
Truckee Media
Local stations
ABC
Other
[AMONG THOSE WHO ANSWERED LOCAL TELEVISION]
9
The Economist is the leading magazine
for local news
Question 3_Magazine: Where do you generally get your news and information?
21.7%
13.0%
8.7%
8.7%
8.7%
8.7%
6.5%
15.2%
8.7%
The Economist
New Yorker
Newsweek
US News
Tahoe Variation (weekly/quarterly)
Moonshine Ink
Times
Other
Unsure
[AMONG THOSE WHO ANSWERED MAGAZINES]
10
New York Times is the leading online news outlet
for local news
Question 3_OnlineNewsOutlet: Where do you generally get your news and information?
10.7%
8.8%
8.8%
5.6%
4.7%
4.7%
3.7%
3.3%
2.3%
2.3%
2.3%
2.3%
1.9%
1.9%
1.9%
1.9%
1.9%
1.9%
1.9%
1.9%
1.9%
1.9%
1.9%
1.9%
1.4%
13.5%
3.3%
New York Times
CNN
Washington Post
NPR
Moonshine Ink
Huffington Post
Yahoo
MSN
The Atlantic
Newsman
Newsmax
Nextdoor
Drudge Report
Unsure
Other
[AMONG THOSE WHO ANSWERED ONLINE NEWS OUTLET]
11
NPR is the leading podcast
for local news
Question 3_OtherWebsites: Where do you generally get your news and information?
9.5%
7.1%
7.1%
7.1%
7.1%
4.8%
40.5%
16.7%
NPR
Apple News
Nextdoor
New York Times
Fox News
YouTube
Other
Unsure
[AMONG THOSE WHO ANSWERED BLOG, FORUM, OR OTHER WEBSITES]
12
Facebook is the leading social media platform
for local news
Question 3_SocialMedia: Where do you generally get your news and information?
48.8%
13.0%
12.2%
9.8%
2.4%
8.1%
5.7%
Facebook
Twitter
Nextdoor
Instagram
Reddit
Other
Unsure
[AMONG THOSE WHO ANSWERED SOCIAL MEDIA]
13
Other sources of local news
Question 3_Other: Where do you generally get your news and information?
21.6%
15.7%
11.8%
9.8%
3.9%
2.0%
25.5%
9.8%
National news/radio
Others/Word of mouth
Other online websites/forums
Other reading sources
OAN/OANN
Own research
Other
Unsure
[AMONG THOSE WHO ANSWERED OTHER]
14
64% name TDPUD as their electricity and water
provider
Question 4: Can you name the organization that provides water and electricity to your home?
63.8%
6.5%
6.5%
5.8%
3.0%
1.0%
0.8%
0.8%
5.8%
3.8%
2.5%
TDPUD (Truckee Donner Public Utility District)
TPUD
PUD
TCPUD (Tahoe City Public Utility District)
Liberty Utilities
PGE
NV Energy
TTSD
Other
None
Unsure
15
72% approve of the job that TDPUD is doing
Question 5: Truckee Donner Public Utility District provides the greater Truckee area with water and electric services. Truckee Donner Public Utility District is a local
government agency with a five-member elected board of directors. In general, do you approve or disapprove of the job that the Truckee Donner Public Utility District is
doing?
71.8%
8.5%
19.8%
Approve Disapprove Unsure
16
Among those who disapprove, 47% say they disapprove
because rates are too high
Question 6: Please explain why you disapprove of the job that Truckee Donner Public Utility District is doing.
[AMONG THE 8.5% WHO ANSWERED “DISAPPROVE” TO Q5]
47.1%
11.8%
8.8%
5.9%
5.9%
5.9%
8.8%
5.9%
High rates/Mismanagement of funds
General manager fired/Payout
Customer service/Lack of response/Not transparent
Power lines need to go underground
Power outages/Maintaining lines
No fiber internet for residents
Other
Unsure
71.8%
8.5%
19.8%
Total
17
81% approve of TDPUD’s job in providing water
Question 7: Truckee Donner Public Utility District serves approximately 13,300 customers with water. In general, do you approve or disapprove of the job that
Truckee Donner Public Utility District is doing in providing water to your home?
80.8%
4.8%3.5%
11.0%
Approve Disapprove I don’t know, they only provide me with
electricity
Unsure
18
Among those who disapprove, 37% say it’s because
rates are too high
Question 8: Please explain why you disapprove of the job that Truckee Donner Public Utility District is doing in providing water to your home.
[AMONG THE 5.3% WHO ANSWERED “DISAPPROVE” TO Q7]
36.8%
21.1%
15.8%
10.5%
10.5%
5.3%
Cost/Rate is too high
Water quality/Water pressure
Cost is increasing/Proposed plan
Issues with installation and parts
Other
Unsure
90.7%
5.3%
3.9%
Total
19
77% approve of TDPUD’s job in providing
electricity
Question 9: Truckee Donner PUD serves approximately 14,200 with electricity. In general, do you approve or disapprove of the job that the Truckee Donner Public
Utility District is doing in providing electricity to your home?
76.8%
4.5%
9.5%9.30%
Approve Disapprove I don’t know, they only provide me with
water
Unsure
20
Among those who disapprove, 33% say it’s because
of frequent power outages
Question 10: Please explain why you disapprove of the job that Truckee Donner Public Utility District is doing in providing electricity to your home.
[AMONG THE 54.5% WHO ANSWERED “DISAPPROVE” TO Q9]
33.3%
33.3%
11.1%
11.1%
5.6%
5.6%
Frequent power outages
Rates are too high
Poles need to go underground
Other
Nothing
Unsure
76.8%
4.5%9.5%
9.3%
Total
21
79% believe that their general quality of life
is positively impacted by water and electric infrastructure
Question 11: Do you believe water and electric infrastructure are critical to any of the following? Select all that apply.
79.0%
77.3%
69.5%
65.3%
61.8%
54.0%
52.3%
1.3%
0.3%
0.8%
General quality of life
Public health
Fire protection
The economy and jobs
To you personally
Watershed and environmental protection
Climate change and sustainability
Something else
Nothing
Unsure
22
53% say they pay just about the right amount
for their TDPUD water bill
Question 12: Thinking about the amount that you pay on your Truckee Donner Public Utility District bill for water at your home, would you say that you pay too much,
too little, or just about the right amount?
31.8%
1.8%
52.8%
3.8%
10.0%
Too much Too little Just about the right amount I don’t know, they only provide
me with electricity
Unsure
23
59% say they pay just about the right amount
for their TDPUD electricity bill
Question 13: Thinking about the amount that you pay on your Truckee Donner Public Utility District bill for electricity at your home, would you say that you pay too
much, too little, or just about the right amount?
22.3%
1.3%
58.8%
8.8%9.0%
Too much Too little Just about the right amount I don’t know, they only provide
me with water
Unsure
24
67% support the transition to renewable and/or
carbon-free energy
Question 14: Do you support or oppose the idea of Truckee Donner Public Utility District achieving 100% renewable and/or carbon-free energy by 2027?
66.8%
18.8%
14.5%
Support Oppose Unsure
25
64% support the local production of biomass fuel
Question 15: Biomass is an organic and renewable source of energy that is harvested from plant and animal waste. Typically, biomass is converted into heat or
electricity, but it may also be converted into solid, gaseous, and liquid fuels. Locally sourced and controlled biomass fuel can help mitigate the risk of wildfires to our
community and increase reliability because the power is generated locally. A biomass fuel facility can help reduce pollution by limiting our community's carbon dioxide
emissions. Do you support or oppose the idea of Truckee Donner Public Utility District's pursuing the production of biomass fuel as an alternative source of energy
even if it would require the District to raise rates?
64.3%
15.8%
20.0%
Support Oppose Unsure
26
74% support undergrounding powerlines
even if this means higher rates
Question 16: Undergrounding overhead electric powerlines can be expensive but is also very helpful in preventing wildfires. Do you support or oppose Truckee
Donner Public Utility District undergrounding overhead electric powerlines even it would require the District to raise rates?
74.0%
13.5%12.5%
Support Oppose Unsure
27
66% would support investing in water infrastructure
Question 17: Do you support or oppose Truckee Donner Public Utility District investing in maintaining water infrastructure by replacing or rebuilding older existing
facilities and pipelines even it would require the District to raise rates?
66.3%
12.8%
21.0%
Support Oppose Unsure
28
78% support providing high-speed internet
Question 18: Do you support or oppose Truckee Donner Public Utility District providing the option of locally controlled high-speed broadband internet throughout the
community for an additional fee?
78.0%
10.8%11.3%
Support Oppose Unsure
29
55% would support the establishment of new
rebate programs
Question 19: Do you support or oppose Truckee Donner Public Utility District establishing new rebates programs to encourage the transition to electrification to
replace natural gas-powered appliances?
54.8%
27.3%
18.0%
Support Oppose Unsure
30
61% say they support achieving 100% renewable
energy even if it would require raising rates
Question 20: California mandates that the state use 100% renewable and or carbon free energy by 2045. Do you support or oppose Truckee Donner Public Utility
District achieving 100% much sooner than the mandate even it would require the District to raise rates?
61.0%
25.3%
13.8%
Support Oppose Unsure
31
61% say they agree TDPUD cares about the health
and well-being of me and my family
Question 21: Truckee Donner Public Utility District cares about the health and well-being of me and my family.
60.8%
7.0%
32.3%
Agree Disagree Unsure
32
84% say they agree TDPUD provides reliable services
Question 22: The services Truckee Donner Public Utility District provides are reliable.
84.3%
6.8%9.0%
Agree Disagree Unsure
33
92% say they agree, TDPUD provides valuable services
Question 23: The services Truckee Donner Public Utility District provides are valuable.
92.0%
2.8%5.3%
Agree Disagree Unsure
34
50% say they agree, TDPUD communicates well
during electricity interruptions
Question 24: Truckee Donner Public Utility District communicates information well during electricity interruptions.
50.3%
23.8%26.0%
Agree Disagree Unsure
35
48% agree that TDPUD resolves issues or problems
quickly by phone, online chat or e-mail
Question 25: Truckee Donner Public Utility District resolves my issues or problems quickly by phone, online chat, or e-mail.
48.3%
9.3%
31.8%
10.8%
Agree Disagree I have never had an issue that needed
to be resolved
Unsure
36
56% say they have more confidence in TDPUD
knowing they are a community-owned, not-for-profit public agency owned and managed by
ratepayers
Question 26: Truckee Donner Public Utility District is a community-owned, not-for-profit public agency owned and managed by ratepayers. Does this give you more
or less confidence in how the District operates?
56.3%
2.0%
35.5%
6.3%
More confidence Less confidence Makes no difference Unsure
37
56% say it gives them more confidence knowing
TDPUD provides water and energy saving programs
Question 27: Truckee Donner Public Utility District has energy and water saving programs designed help customers save energy and water, reduce carbon footprint,
and ultimately help customers reduce their bills. Does this give you more or less confidence in how the District operates?
56.0%
2.5%
37.5%
4.0%
More confidence Less confidence Makes no difference Unsure
38
60% say they have more confidence in TDPUD
knowing they will exceed the state mandate for renewable energy by 30%
Question 28: Currently, 66% of Truckee Donner Public Utility District's total energy usage comes from renewable sources of energy –this is double the state
mandated 33% for 2020. The District is projected to achieve 75% renewable energy by 2022 which will exceed the state mandate by 30%. This is all being done while
investing in reliability and keeping rates competitive. Does this give you more or less confidence in how the District operates?
59.5%
2.3%
34.8%
3.5%
More confidence Less confidence Makes no difference Unsure
39
68% say they have more confidence in TDPUD
knowing they have increased funding for wildfire safety by 400% in recent years
Question 29: Truckee Donner Public Utility District's emergency preparedness efforts include a Wildfire Mitigation Plan which includes actions to aggressively trim or
removes trees that are at risk of coming into contact with electrical systems. In recent years, the District has increased funding for wildfire safety by 400%. Does this
give you more or less confidence in how the District operates?
67.8%
2.0%
26.0%
4.3%
More confidence Less confidence Makes no difference Unsure
40
67% say they have more confidence in TDPUD
knowing they meet or exceed all state and federal water quality standards
Question 30: Truckee Donner Public Utility District meets or exceeds all state and federal water quality standards and has water system engineers that continuously
monitor the water supply, conducting hundreds of laboratory tests on water samples collected from over 50 different locations throughout the District. And the District
has met all water conservation goals. Does this give you more or less confidence in how the District operates?
66.8%
1.0%
28.0%
4.3%
More confidence Less confidence Makes no difference Unsure
41
57% would like to manage their electric and water
accounts by using a website or mobile app
Question 31: Which of the following statements best describes how you would like to manage your electric and water accounts?
57.0%
9.0%
14.8%
19.3%
Use a website or mobile app to manage my electric or water account myself
Talk with a customer service representative to manage my electric or water
account
Mail my payments and other correspondence to manage my electric or water
account
Unsure
42
83% say they support the Payment Assistance
program
Question 32: Truckee Donner PUD offers a Payment Assistance Program that offers income qualified customers an annual credit equal to their largest bill in the past
12 months (up to $200). And since the outbreak of COVID-19, the program has doubled this credit to two months or up to $400. Do you support or oppose the
Payment Assistance program?
83.3%
5.5%
11.3%
Support Oppose Unsure
43
70% have not contacted TDPUD in the past 12 months
Question 33: In the past 12 months, have you gone to the Truckee Donner Public Utility District office, called, or emailed staff at Truckee Donner Public Utility
District?
26.0%
69.8%
4.3%
Yes No Unsure
44
87% rate their customer experience positively
Question 34: How would you rate the customer service experience you received when interacting with Truckee Donner Public Utility District staff?
49.0%
37.5%
6.7%4.8%
1.9%
Excellent Good Poor Very poor Unsure
86.5%
45
Among those who said poor/very poor, 33% said
their experience was poor due to planned outages with no warning
Question 35: Why was your customer service experience with Truckee Donner Public Utility District [poor/very poor]?
[AMONG THE 12.0% WHO ANSWERED “poor/very poor” TO Q34]
33.3%
25.0%
16.7%
16.7%
8.3%
Planned outage with no warning
Hard to get ahold of someone to speak to/Slow service
Poor customer service/Rude
No call back or follow up phone call
Other
86.2%
12.0%
1.9%
Total
46
44% say no, it is not important that the District’s
front desk to reopen to the public once the pandemic has passed
Question 36: Truckee Donner Public Utility District's front desk was closed to the public due to the outbreak of COVID-19 and has remained closed since. During this
time all business has been conducted online and through mail, which has reduced some of the costs associated with operating a front desk. Is it important to you that
the District's front desk is reopened to the public once the pandemic has passed?
41.3%
44.3%
14.5%
Yes No Unsure
47
49% would like to receive information through email
from TDPUD
Question 37: How would you like to receive information about Truckee Donner Public Utility District? Select all that apply.
48.5%
36.3%
26.0%
25.8%
22.5%
20.0%
18.0%
17.3%
8.5%
8.0%
7.3%
5.8%
1.0%
1.5%
Email messages
Information included in utility bill
Text messages
Postings on the District’s website, TDPUD.Org
A message from the District’s online bill pay system
TV ads
Social media posts, such as on Facebook, Nextdoor and Twitter
Newsletter
Ads printed in newspapers
Radio ads
By phone
Internet ads
Other
Unsure
Opinion Research on
Elections and Public Policy
Probolsky Research
23 Corporate Plaza Drive Suite 150
Newport Beach CA 92660
Newport Beach (949) 855-6400
San Francisco (415) 870-8150
Washington DC (202) 559-0270
Questions?
Alfonso Ordaz, Research Analyst
O: 949-855-6400
E: alfonso@probolskyresearch.com
Adam Probolsky, President
O: 949-855-6400 | M: 949-697-6726
E: adamp@probolskyresearch.com