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Home My WebLink About15 IDEAL WILD_ TDPUD Agreement V3DEAL WILD PO Box 7131 Tahoe City, CA 96145 (707) 480-3748 andria@idealwild.com MARKETING CONSULTANT AGREEMENT PREPARED FOR Steven Poncelet Public Information and Strategic Affairs Director 11570 Donner Pass Road Truckee, CA 96161 P: 530.582.3951 1 E: stevenponcelet@tdpud.org OVERVIEW PREPARED DATE October 1, 2020 EXP. DATE October 15, 2020 As public demand for government and organization accountability and transparency increases, it is becoming ever more critical to engage with the public on essential topics, planning, and future strategies. The use of digital engagement tools offers the Truckee Donner PUD the promise of increasing the convenience of participation, enabling better -informed citizens, reaching diverse audiences, sustaining engagement over time, and obtaining essential audience data. Digital tools include, but are not limited to, websites, social media, open data, email, SMS, video, and photography. Marketing Managing websites Internal Digital Customer comms Engagement service Stakeholder Open data comms & insight IDEAL WILD is pleased to provide the Truckee Donner PUD with a sophisticated approach to public participation and community outreach through digital engagement. Supporting two intertwining goals of public participation and raising awareness, our experienced specialists will perform as an extension of your team. We work hand -in -hand with you each step of the engagement process: Inform, Consult, Involve, Collaborate, and Empower. We understand your needs and bring together skilled, local experts to develop and execute a flourishing digital engagement strategy. BACKGROUND IDEAL WILD is a high-level digital media management agency established in Truckee, CA. We develop strategic digital marketing solutions, captivating content, and innovative campaigns that support our clients' goals. Our collective of creative and passionate storytellers craft authentic, strategic marketing narratives that drive positive connections with audiences. Brilliant people develop brilliant solutions. They raise the bar in a competitive market. Our team is no exception; we may be small, but we pack a big punch. We are a group of entrepreneurially spirited individuals who are passionate about our jobs and the work we provide to our clients. In freedom lies inspiration. When needed, we partner with the most talented subcontractors who are excelling in their industry. We create an environment where each partner is free to unleash their full creative potential while exceeding client goals. What we bring to the table: Passion for the Truckee and North Lake Tahoe community Creative Personalities with Bold Ideas Extensive Experience Managing Digital Marketing Campaigns Strategic Social Media Marketing Plans Digital Engagement Innovation Brand Positioning and Story Development Digital Influencer Marketing Continued Education in the Digital Landscape Andria Gutierrez 11 Chief Strategist Andria is the Chief Strategist and founder of IDEAL WILD. She is an 18 year resident of North Lake Tahoe with over 14 years of marketing experience and ten years of digital strategy experience. She is an innovative business leader with a passion for excellence in creating impactful and strategic digital media campaigns that achieve both scale and engagement through paid, owned, and earned media. Fascinated by the relationships organizations can create by using a digital strategy, she launched IDEAL WILD in 2010 and has dedicated her career to helping organizations make genuine connections with their audiences to support their goals. She brings expertise in various business needs, ranging from brand development and content creation to strategic social media marketing and digital influencer campaign management. Select Clients and Campaigns Include: Truckee Donner PUD, Digital Campaign Promotion Truckee Chamber of Commerce, Truckee Tomorrow Business Speaks Visit Truckee, Tourism West Shore Association, Tourism North Lake Tahoe Resort Association, COVID-19 Digital Messaging Placer County, COVID-19 Digital Messaging KJM Team, Dickson Realty Hopes End Wine, Winery SEAGLASS Wine Co., Winery Trincher Family Estates, Wine Importer and Distributor Angove Family, Winemakers Elect Randy Hill, Political Campaign North Tahoe Cruises, Tourism Granlibakken Tahoe, Hospitality Franciscan Lakeside Lodge, Hospitality Old Range Steakhouse, Restaurant SUP Tahoe, Tourism West Shore Market, Restaurant Bridgetender Tahoe, Restaurant Uncorked Wine Bars, Retail Petra Wine Bar, Retail ROCO/COMO, Restaurant A Step Above Home Care, Hospitality Truckee Tavern, Restaurant Tahoe Tap Haus, Restaurant California Vintage Design, Retail Hemmings & Jarrett, Retail Wildstock, Stock Photography RAC Advanced Control, Audio Visual RAC Electric, Electrical Evolve Design Works, Architectural Engineering Author Social Media Management and Book Launch Management: Nina Ansary, Jane Thomas, Alvin Reiter, Adele Scheele, Scheherazade Mikhail, Janet Maker, John Poothullil MD, and Eliot Pattison. SCOPE OF CONSULTING SERVICES The consultant shall provide the following services related to marketing, community outreach, and digital engagement. ➢ Research and Discovery ➢ Social Media Campaign Management and Strategy ➢ Digital Engagement Guidance and Consultation ➢ Digital Content Creation ➢ Campaign Branding and Messaging ➢ Graphic Design ➢ Paid Social Advertising ➢ Digital Media Buying ➢ Website Design and Development Consultation ➢ Email Marketing and Communication ➢ Digital Event Management TIMELINE This consulting agreement will run from October 8, 2020, to December 31, 2021. ➢ October 8, 2020 - January 14, 2021 Digital engagement management and consulting for strategic planning initiatives. ➢ January 14, 2021 - April 30, 2021 Strategic planning campaign reporting and recap. ➢ May 1, 2021 - December 31, 2021 Ongoing digital engagement consulting. Specific projects and campaigns are to be determined. BUDGET The client will be charged on an hourly basis, plus any/all expenses and media buys. The consultant will inform the client when 75% of the budget has been exhausted. Strategic Planning Campaign Strategy and Implementation $28,000 October 8, 2020 - January 14, 2021 Strategy and Campaign Management $12,000 Digital Engagement Implementation $8,000 Paid Social Advertising and Media Buys $4,000 Copywriting $2,000 Graphic Design $2,000 Strategic Planning Campaign Reporting and Recap $2,000 January 14, 2021 - April 30, 2021 Note: Budget does not include board meeting presentations. Board meeting presentations are at an additional cost. Continued Social Media/Digital Engagement Consulting $90,000/max spend Billing Rates Per Hour Primary Strategist $200 Social Marketing Manager $125 Account Manager $125 Project Manager $125 Media Buyer $125 Copywriter $130 Graphic Designer $130 Intern $50.00 Photographer/Videographer $2,500/day rate We appreciate the opportunity to submit our agreement to the Truckee Donner PUD. If you have any questions, please contact Andria Gutierrez. (707) 480-3748 1 andria@idealwild.com