HomeMy WebLinkAbout10 2010 Holiday Light Exchange Program Agenda Item # 10
Public Utility District i
WORKSHOP
To: Board of Directors
From: Steven Poncelet
Date: October 05, 2010
Subject: 2010 LED Holiday Light Exchange Program
1. WHY THIS MATTER IS BEFORE THE BOARD
The Board plays an important role in the development and execution of District
conservation programs.
2. HISTORY
The District is constantly looking for innovative and cost-effective ways to deliver our
conservation programs and educate our customers on the benefits of energy and
water conservation. The District began the LED Holiday Light Exchange Program in
2007 and this program has been very successful in the past as measured by customer
participation, cost-effectiveness, and customer education. Not only are over 5% of our
customers participating in this program each year (over a 4-5 week period), but each
customer comes into the Conservation Department to participate and the LED Holiday
Light Exchange Program is used to promote other District programs and strengthen
our relationship with our customers. The LED holiday light exchange has become the
District's flagship conservation program and the 'visibility' of this program goes well
beyond the 10+ miles of LED holiday lights given out each year.
The Board awarded contracts for the 2010 LED Holiday Light Exchange program
purchases at the September 1st Board meeting. These purchases of 'C6 (or pine
cone)' and 'mini' LED holiday light strands are expected to serve -740 customers
(5.5% of customer base).
3. NEW INFORMATION
Staff has begun preparations for the 2010 LED Holiday Light Exchange Program
which will begin on Monday, November 29th and run through the holidays (or until
supplies last). This year's exchange will be similar to previous years where the
customer can exchange up to three strands of incandescent holiday lights. The
District will use this opportunity to promote the full suite of energy and water
conservation programs. In particular, the customers will be invited to participate in the
District's Residential Green Partners Program (free give-a-way of 6 types of CFL's)
along with the new Residential Energy Survey (RES) Program. The District's on-going
Energy Savings Program (ESP) will be promoted for those who meet the income
qualification requirements. Staff will use the LED holiday lights to decorate a
Christmas tree in the main lobby along with the Conservation Department and
Administration customer service windows to spread some holiday cheer and promote
this year's exchange. Marketing and outreach will include bill stuffers, advertisements,
e-mail blasts, and a press release.
4. FISCAL IMPACT
Sufficient funds exist within the FY10 budget for this program. There is no direct fiscal
impact associated with this workshop item.
5. RECOMMENDATION
Receive this report and provide feedback.
Steven Poncelet Michael D. Ho ey
Public Information & Conservation Manager General Manager