HomeMy WebLinkAbout2000-03-15 Agenda Packet - Board (19) 6
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Truckee-Donner Public Utility District
Expanded Services Study
February 2000
Conducted by
SIERRA MARKET RESEARCH
2527 SIERRA BLVD
SACRAMENTO, CA
(916)486-8690
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Table of Contents
Page
Executive Summary 1
PART 1: Individual Death Interviews: Part-Time Truckee Residents 5
I PART 2: Telephone Interviews: Full-Time Truckee Residents 8
Methodoloav
Detailed Findings 12
Q.2 Provider of Television Signal 12
Q.3a Satisfaction -Quality of Television Signal 13
Q.3b Satisfaction -Television Station Selection 14
Q.3c Satisfaction - Price Paid for Television Signal 14
0.3d Satisfaction L Choices of Signal Provider 15
i Q.4 Type Internet Service Provider(ISP) 16
Q.5a Satisfaction -Speed of Internet Service 16
Q.5b Satisfaction - Reliability of Internet Service - 17
Q5c. Satisfaction - Ease of Getting Internet Service Line 18
Q.5d Satisfaction - Price Paid for Internet Service 18
Q5e. Satisfaction-Choices Available for ISP 19
Q.6a Internet"Surfing" 20
Q.6b Internet Investment Decisions
Q.6c Internet Business Management
Q.6d Internet Employment Matters
Q.6e Internet to Play Games
Q.6f Internet Product Purchasing
Q.6g Use of E-Mail
Q.6h. Use of Chat Rooms
Q.7 Weekly Hours Internet Used 22
Q.8 Likelihood —Combined CAN and ISP Provider 23
Q.9 Likelihood —TDPUD as Combined Provider 23
Q.10 Why TDPUD Acceptable/Unacceptable as Provider 24
Appendix: Questionnaire
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EXECUTIVE SUMMARY
Background:
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Truckee-Donner Public Utility District (TDPUD) has conducted a financial evaluation
regarding the viability of expanding services through the installation of a fiber optic
backbone. This investment would allow TDPUD to offer area residents an alternative to
existing cable and satellite television signal and internet service providers.
There were two parts to this study. Part 1 involved 15 depth interviews among part-time
residents of Truckee. Part 2 involved 401 telephone interviews among full-time
residents of Truckee.
Part 1 Depth Interviews— Part-Time Residents.
Twelve of the 15 respondents to the depth interviews lived in the Greater San Francisco
Bay Area. Two respondents lived in the Sacramento area and one lived in Reno. To
qualify to be interviewed, these people had to indicate that they made at least 12 trips to
Truckee each year.
For these respondents, their Truckee home was primarily a weekend escape and they
chose the location primarily for the recreational opportunities afforded by the area
surrounding Truckee. As these were part-time residents, they indicated having little
involvement with the Truckee community, but were cooperative in offering their opinions.
Most of these individuals owned their own businesses or were influential employees
within their organizations.
General satisfaction levels with existing cable and satellite television services were low.
Most of the respondents felt the quality of the signal and channel selection was weak
from a price/value perspective. Respondents felt there was an opportunity for more
competition in this service area, especially if the price was more reasonable.
A couple of respondents indicated they were not interested in having television service
at their Truckee home, under any price offering. They viewed their Truckee home as a
retreat and felt a television would degrade the quiet atmosphere.
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All of these respondents used the internet on a daily basis while in their full-time resident
community. Few accessed the internet while staying in Truckee. Among the few that
did access the internet while in Truckee, satisfaction with their internet provider was
adequate. What usage did exist among the users, was light.
When asked if better internet service would result in their spending more time in
Truckee, they responded "no". The business owners felt a need to be physically present
at their businesses and that the internet was not an option for more management from
afar. For the individuals with more traditional employment, family and community
involvement limits the amount of time they are comfortable spending in Truckee.
The respondents generally had a neutral image of TDPUD. Their expectations were for
reliable electric service and they felt the company met those expectations. Two
respondents had poor experiences with propane heat and had installed electric heat.
These 15 respondents unanimously felt that TDPUD had the right to enter the
competitive landscape in the areas of CAN and ISP.
Part 2 Telephone Interviews—Full-Time Residents. tr
The 401 respondents to the telephone survey were all full-time residents of Truckee.
Screening criteria eliminated households with certain characteristics from participating in
the survey (16 who worked for utility or CATV companies, 14 who rented out their
property and 54 who were unfamiliar and not interested in computers or the internet).
Most respondents (91%) indicated that they paid for a television signal. USA Media
dominated the television signal market, penetrating 72% of Truckee resident's
households. Satisfaction levels with USA Media's service were lower than satisfaction
levels expressed by satellite signal customers. USA Media received particularly weak
grades in two areas. Combined, about one-in-five (19%) of USA Media's customers
graded the company "A" or"B" with respect to satisfaction with the price paid for the
service provided. A similar proportion (23%) of USA Media's customers graded
satisfaction with the selection of providers for their television signal as "A" or"B".
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Given the low satisfaction scores among customers of USA Media's service, it appears
as though choice is the factor limiting movement to an alternative provider of such
services. Factors that could limit choice would include the cost of equipment for satellite
services, neighborhood covenants restricting satellite dishes or inadequate marketing
efforts on the part of satellite television services.
When compared with CAN customers, respondents with satellite T/ signal reception
-� were much more satisfied on every dimension of their services. Of particular strength
was the quality of signal received, where most Dish Network (81%) and DirectN (97%)
customers assigned a grade of"A" or"B".
DirectN received modestly higher satisfaction grades when compared with Dish
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Network on most variables. On the satisfaction with price paid for the signal dimension,
Dish Network(59%) and DirectN (57%) customers awarded nearly identical combined
_ "A" and "B" grades.
Respondents indicated significantly higher(78%) levels of access to internet services
2 than are found in the national population (56%). Respondents with local or regional
ISPs were more satisfied with their services than were respondents with national ISPs.
Less than half(44%) of the respondents graded their satisfaction with their ISPs speed
an "A" or"B". On other attributes, combined "A" or"B" grades were higher. The
respective "A" and "B" grade satisfaction scores were: reliability (78%), access to a line
(75%), satisfaction with price (74%) and satisfaction with available choices of ISPs
(59%).
Respondents with internet service engaged in the typical activities associated with such
services. Most utilized e-mail (96%), made purchases (89%) and "surfed the net" (80%).
Many also used the internet for managing investments (64%) or business matters (62%).
Fewer used the internet in issues related to employment (43%), to play games (37%) or
to chat with others in chat rooms (18%).
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Respondents generally felt that competition is a good thing and that additional providers
of television signal and internet services would benefit consumers. Three-fourths (75%)
of the respondents indicated that they would have no problem potentially purchasing a
bundle of such services from one provider. When asked if the potential provider of such
services were Truckee-Donner Public Utility District, intent to consider such purchases
remained high.
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Of the 401 respondents, 278 (or 69%) indicated they would consider utilizing TDPUD as
their CATV and ISP provider. Reasons for openness to such services from TDPUD
most frequently focused on the possibility of better prices (37%), positive experiences
with TDPUD in the past (27%) and the convenience of having all services paid on one
monthly billing statement(18%).
Of the 401 respondents, 65 (or 16%) indicated that they would not consider utilizing
TDPUD as their CATV and ISA provider. The only significant group (26%) of responses
as to why they would reject TDPUD was the feeling that these were inappropriate
businesses for a public utility.
The remaining 58 respondents (or 14%) were uncertain as to whether or not they would
consider TDPUD as a provider of the subject services. Many (48%) of the uncertain
group indicated that the price of the service would be their main consideration.
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PART 1
I Individual Depth Interviews
Part-Time Truckee Residents
METHODOLOGY
A total of 15 depth interviews were conducted among Truckee property owners who
used their Truckee residence as a part-time residence. Most (12) of the respondents
lived in the San Francisco metro area. Two respondents lived in the Sacramento area
and one respondent lived in Reno. Most of the Truckee properties were owned by
individuals. A few of the properties were owned by extended families or a group of
friends. One property was owned by a small business and used as an employee perq.
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The interviews lasted between 20 and 45 minutes. A discussion guide (appended to the
rear of Part 1 of the report) was utilized to ensure that topics of interest were addressed
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during the interviews.
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FINDINGS
All of the respondents who maintained a part-time residence in Truckee indicated that
they had local telephone service and had not had any problems with the service. They
did not associate the voice phone capability with performance problems some were
encountering with their Internet Service Providers. In the area of local phone service,
people perceived that they were receiving adequate service.
Some of the people interviewed had CAN and some had no television service. None of
the people we spoke with had satellite television service. People without cable service
said that the price of the monthly service was prohibitive given their level of usage.
Several respondents currently not receiving a television signal indicated that they would
be interested in a monthly basic cable service priced in the $10 to $15 range. Many of
the respondents, with and without current CAN service, indicated they would be
interested in a metered service based on usage rather than a set monthly fee.
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Some of the respondents indicated that their satisfaction levels with the CAN provider
declined when new ownership took over. These respondents suggested that the change
in ownership happened about one or two years ago. According to some of the
respondents, the change in ownership resulted in the discontinuance of several
channels that they had watched, that networks changed channel locations, and that they
were not informed of the new station channel locations.
STwo of the respondents would not subscribe to CATV services at any price. They see
their Truckee homes as escapes from society-at-large and enjoy the quiet, self-imposed
freedom from television.
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Internet usage among part-time residents while in Truckee was very low, even among
business owners. Most of the respondents have computers in their full-time residence
and most of these people are on the net daily. Many of these people indicated having
DSL types of internet providers and have high expectations of any improved service that
might be offered in the Truckee area. For some, it is somewhat inconvenient having
limited or no access to the net when staying in Truckee. For others, it is a relief not to
have that distracting service available in their escape residence.
Over half the people we interviewed were self-employed or held positions of influence
within their companies. One of the Bay Area business owners indicated that his family
would spend more time telecommuting from Truckee if better internet services were
available in the area. However, most of the business owners felt a need to be physically
present at their business on an ongoing basis and would not spend more time in
Truckee simply due to better electronic or phone communications capabilities.
Out-of-towners who held more traditional types of employment would not spend any
more time in Truckee in response to improved internet access. These respondents had
other commitments in their full-time communities that are not necessarily restricted to
work issues (kids' soccer games, social/community involvement, etc.).
All of the respondents felt that it would be appropriate for new service providers to open
their doors in the Truckee market. Only one respondent did not endorse the right of
TDPUD to enter the local phone, CAN and ISP markets. Respondents felt that
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competition would be very good for consumers and that it would improve the services
provided by companies already offering these services.
TDPUD was perceived to be an adequate provider of power. Respondents indicated
_t that they had not had any problems with the electric service they received and that was
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all they really expected. None of the respondents indicated having had recent contact
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with TDPUD.
j Two of the people who were interviewed had switched from propane to all-electric
heating with TDPUD. These individuals had experienced poor service from propane
suppliers that resulted in their homes incurring significant damage. These homeowners
indicated that the propane company had failed to monitor their tanks and that pipes had
frozen, and then burst, once their furnaces had run out of fuel.
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r While not asked specifically about the demographics of these households, it was
apparent that many of these individuals were high income, had substantial assets or had
other means to live the good life. Some of the respondents indicated that Truckee was
just one of several areas where they fled for recreation and renewal. Many of the
respondents were skiers and that was the motivating reason for establishing a Truckee
vacation home or condo.
These respondents were articulate and interested in providing input to the project. Few
people refused to be interviewed, though most confessed that they were not really
involved with the Truckee community and felt that the full-time residents should be
calling shots regarding whether or not TDPUD should invest in competing for the subject
services.
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PART 2:
Telephone Interviews
Full-Time Truckee Residents
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METHODOLOGY
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# A telephone survey methodology was selected for this project because of the inherent
strengths in fulfilling the objectives of the Request for Proposal. The strengths of this
methodology include:
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f 1.) Projectability of the results to the general population.
2.) Ability to analyze and statistically support statements regarding the results.
3.) Low cost per response.
4.) Fast turn around.
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A total of 401 telephone interviews were completed from January 29 through February 6,
2000. Calls were made from a list provided by TDPUD of Trudkee residents with local
statement mailing addresses. The original call list was edited by Sierra Market
Research to eliminate duplicate households and to review and update area codes that
had changed since first entered into the database. Listings with area codes outside of
the designated service area were eliminated from the call list.
Quality control.
The Marketing Research Association provides member companies with resources to
ensure that surveys meet industry standards. Sierra Market Research follows these
guidelines, which include:
Multiple contact attempts. Each household selected to be in the sample had four
attempted contacts before a replacement household was selected. The times and dates
of follow-up calls were staggered to ensure that people who were working or otherwise
unavailable at the time of the initial contact, had a high likelihood of being contacted
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during one of the call-backs. Bilingual (English/Spanish) interviewers were available to
assist respondents who were unable to adequately respond in English. However, all
respondents contacted were able to communicate in English and none of the interviews
required administration in Spanish.
Pretesting the questionnaire. This ensures that respondents understand the questions
being asked and any categorical choices they may have regarding the response.
-, Pretesting also provides a check on the computer assisted telephone interviewing
(CATI) programming to ensure that any skip patterns are functioning properly.
Interviewer training. The Field Director conducts a briefing for the interviewers. This
briefing communicates the timing on the field aspects of the study and reviews the
questionnaire. Interviewers then conduct practice interviews on one another. A lead
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interviewer conducts the first"live" interviews, while the other interviewers observe.
Supervision. The Field Directorwas present in the phone room at all times when calls
were made, answering questions, dealing with unexpected situations, coaching
interviewers when needed and developing codes for the open ended question (Q.11).
The Field Director was also responsible for call-back validation, where 10% of the
participants were contacted a second time to verify they had been interviewed and that
the responses they had given were properly captured.
Generally, the sample member's name is not used when the interviewer introduces him
or herself. Interviewers will use a sample member's name if, in their judgment, the use
of the name will foster participation in the survey. Also, the sample member name is
used when children answer the phone in an effort to get the adult to take the call.
Call results.
The quality of the call results for this study exceeded industry experience. That is,
contact incidence and participation levels were greater than that realized in an average
telephone survey. Contact incidence is dependent on the quality of any list that might be
provided for a study. For the list utilized in this study, 5% of the numbers were found to
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be inactive and 14% of the numbers were for businesses, rather than residences. At
81%, the proportion of active target phone numbers was very high.
Participation rates in surveys may depend on passing established screening criteria, the
length of survey, the number of people home at the time of the calls, and call screening
efforts on the part of the sample universe (caller i.d., answering machines, etc.).
Households failing to pass the preliminary screening criteria included:
16 Who indicated they worked for a utility or CAN provider
14 Who indicated their Truckee home was an investment property
60 Who indicated they were unfamiliar, and not interested in computers or the
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internet.
The survey administration length for this questionnaire averaged 9 minutes, 5 seconds.
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The industry participation rate experience for a survey of this length is 55%. The
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participation rate for this study was higher, at 61%.
Determination of Sample Size.
The size of the sample is determined by the size of the population universe (Truckee
residents) and the level of support desired in standing behind the results of the survey.
The industry standard indicates that results should be supportable using two tests, and
both of these tests relate to the null hypothesis. The null hypothesis states that there are
no differences between sample members with respect to the responses that they make
to questions asked in the survey. Where statistical differences surface, the null
hypothesis is rejected and a statement can be made that differences do exist.
The two tests utilized in supporting statements that differences exist are statistical
confidence and statistical power. Statistical confidence is a test that states that the
differences observed in the subject sample would be replicated if an exact follow-up
survey were conducted. With the sample size utilized in this study, we have a 95%
confidence level. That means that if we conducted this same survey 100 times, among
different members of the same sample universe, we would have statistically identical
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results in at least 95 of those 100 surveys. This is the test used to manage the Type 1
error of making a statement that something is statistically different, when it isn't.
The complement of statistical confidence is the test for statistical power. This test
manages the Type 2 error where a statement is made saying that something is not
statistically different, when it is. With our sample size, we are 80% confident of avoiding
a Type 2 error. Again, this level of sample power conforms to industry standards.
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DETAILED FINDINGS
Gender. The surveyed population was evenly split male (52%) and female (48%). No
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quota controls were needed to ensure that either gender had more of a voice in the
results from the survey.
Male respondents were much more likely to indicate that their household's total income
exceeded $50,000 (65%) than were female respondents (44%). Male respondents were
also more likely to be heavy users of the internet (65% of the heavy users were male),
and to be at least 50 years of age (60% of this aged respondent group were male).
2.) Who provides your television signal?
Who Provides Television Signal
10% 1% 9%
8%
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72%
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®USA Media ■DISH Network 0 DirectTV 0 Other/DK ■None
USA Media was the provider of the television signal to 72% of Truckee's households.
Customers of USA Media were light or moderate users of the internet.
The main satellite providers had similar market shares; DirectTV at 10%, DISH Network
at 8%. There were no statistically significant differences between the two groups of
satellite customers with respect to their demographics.
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One-in-eleven (9%) Truckee residents did not receive a television signal. Only one
factor was statistically supportable regarding how they differed from the overall
population, and that was the fact that two-thirds (66%) were under 40 years of age. This
group appeared to be newer residents of Truckee and to have lower incomes, but these
statements do not pass the necessary statistical tests for significance against other
i groups of respondents due to the low number of members of this group of respondents.
( School grading system. Respondents were asked to use the traditional school letter
grading system to rate items contained within Questions 3, 5 and 8. The following
statement introduced the grading system.
Using a school grade system, where "A" =very satisfied, "B" = somewhat satisfied, "C" _
neither satisfied or dissatisfied, "D" =somewhat dissatisfied and "F" = not at all satisfied,
please tell me how satisfied you are with:
3.a. The quality of your television signal.
School Grade - Satisfaction W/QUality
of TV Signal
13% 3% 30%
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20%
34%
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INA■ 3 0C OD EF
Grade Awarded (Yo
Provider(Base:366 wffV signal) A B C D F
USA Media (290) 21 36 23 16 4
DISH Network (31) 65 16 13 3 3
DirectTV (38) 68 29 3 0 0
When compared with subscribers of CAN, satellite TV subscribers were significantly
more satisfied with the quality of their TV signal.
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3.b. The station selection available to you.
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School Grade - Satisfaction W/Station Selection
8% 16%
20% � j
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30%
26%
WA ■B OC ®D ■F
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Grade Awarded (%)
Provider (Base:366 w/TV signal) A B C D F
USA Media (290) 13 28 29 22 8
DISH Network (39) 26 45 23 3 3
DirectTV (38) 34 32 12 11 11
When compared with DirectTV, DISH Network subscribers were more satisfied with the
station selection available to them. USA Media's customers Caere far less satisfied with
their station selection when compared with either of the satellite systems.
3.c. The monthly price you pay for your signal.
School Grade- Satisfaction W/Price Paid
for Signal
20% 9%
20%
25%
26%
®A ■B OC OD OF
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Grade Awarded M
Provider (Base:366 WTV signal) A B C D F
USA Media (290) 4 15 27 30 24
DISH Network (31) 32 27 27 7 7
DirectTV (38) 32 44 13 11 0
USA Media's customers were not satisfied with the price they paid for their television
signal, with half(54%) rating the company "D" or"F" in this area. Satellite customers
were far more satisfied in this area, with DirectTV customers more satisfied DISH
Network customers.
The equipment price, the inability to establish a line-of-sight with signal relay towers, or
neighborhood covenants concerning satellite dishes, may explain why USA Media has
} a commanding market share, despite the poorest showing in the price/value area.
3.d. The choices you have for who provides your signal.
School Grade - Satisfaction W/Choices
%-for Signal Provider
11%
30% 16%
25% 18%
■A ■B OC OD ■F 1
Grade Awarded (%)
Provider (Base:366 w/TV signal) A B C D F
USA Media (290) 8 15 18 28 31
DISH Network (31) 30 17 28 11 14
DirectTV (38) 20 30 10 20 20
About half of the Dish Network (47%) and DirectTV (50%) customers graded their
satisfaction with the choices available to them regarding who provided their TV signal
either"A" or"B". About one-fourth (23%) of USA Media's customers rated their choice
"A" or "B". Satisfaction, with respect to choices for TV signal provider, was mediocre.
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4.) Who provides your residence or local business with internet service?
Provider of Internet Service
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22/o
11% 51%
16%J
I•Local/Reg ional ■National 0Other/DK B None '
About three-fourths (78%) of Truckee households indicated that they had access to the
internet. Subscription levels Iooal1regional (51%) ISPs were much higher than
subscriptions to national (16%) ISPs.
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Among heavier users of the internet, IocaVregional ISPs fared better than national ISPs.
Local/regional providers also had a better share of college graduates who had internet
services.
5.a. The speed of your internet service. M
School Grade - Satisfaction W/Internet Speed
15% 22%
20%
22%
21%
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I®A ■B OC OD ■F
Grade Awarded M
Provider (Base: 312 Net Users) A B C D F
Local/Regional (206) 20 31 20 18 11
National (62) 13 24 24 22 17
Other/Don't Know (44) 33 12 10 25 20
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Satisfaction levels with internet speed were lower than satisfaction with the other
internet related attributes that were explored. Grade "A" or"B" satisfaction with speeds
experienced with local/regional (51%) providers was significantly better than the same
grades awarded national (37%) providers.
About one-fifth (22%) of the Truckee households had no internet service available to
them. National providers penetrated a limited number of households (15%). With half
(51%) of the households covered by local/regional providers, this market appeared to
be highly competitive.
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S 5.b. The reliability of your internet service.
School Grade - Satisfaction W/Internet
3 Reliability
y 5% 4%
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13% , 37%
,ji
41%
■A ■B OC OD ■F
Grade Awarded M
Provider(Base: 312 Net Users) A B C D F
Local/Regional (206) 38 43 12 5 2
National (62) 33 40 16 3 8
Other/Don't Know (44) 37 42 14 2 5
Regardless of class of ISP, service reliability received high grades.
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5.c. The ease of getting a line for the service.
School Grade - Satisfaction W/Getting
Line to ISP
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6% 3%
16% 42%
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33%
} ■A0B0C ®p0 F
{
i Grade Awarded M
Provider (Base:312 Net Users) A B C D F
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3 Local/Regional (206) 47 33 13 5 2
National (62)- 30 32 26 7 5
Other/Don't Know (44) 35 33 15 12 5
Local/regional (80%) ISPs received more combined "A" and "B" grades than national
ISPs (62%) in the area of getting a line through the service. Satisfaction with the
1 local/regional providers on this attribute was very strong. This finding suggests that
i national providers have not adequately invested in capacity in the Truckee area.
i 5.d. The price you pay for your intemet service.
School Grade - Satisfaction W/Price of
ISP
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7% 2%
17% 34%
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40%
■A ■B ❑C 0D ■F
I.
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# Grade Awarded M)
Provider(Base: 312 Net Users) A B C D F
Local/Regional (206) 38 42 14 5 1
National (62) 28 37 20 13 2
Other/Don't Know (44) 20 37 30 8 5
Local/regional ISPs received better grades than the nationals with respect to satisfaction
with the price paid for the service
5.e. The choices you have for internet services
School Grade - Satisfaction WISP Choices
11% 7% 26%
Q&23%
33%
INA ■B ❑O OD OF
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_ Grade Awarded M
Provider (Base: 312 Net Users) A B C D F
Local/Regional (206) 25 33 23 14 5
National (62) 30 33 28 2 7
Other/Don't Know (44) 29 33 11 15 12
Although subscribers to national ISPs generally graded the performance of their service
lower than those who subscribed to local/regional ISPs, they were just as satisfied with
the array of choices available to them for ISPs.
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6.) How does your household use the internet?
BASE: 312 users of internet services.
Internet Activities (Percent Using)
96 89 80
64 62
43 37
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c�1\0 Ga Graw
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a. For recreational "surfing the net". Most (80%) internet users "surfed the net".
Respondents und6r 50 years of age (86%) were more likely to engage in this
activity than respondent 50 years of age or older(65%).
b. To research or make investment decisions. About two-thirds (64%) of the
internet users used the net for investment purchase or information. Heavy
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internet users (77%)were likely to engage in this activity when compared with
light internet users (58%). Higher income users were also more likely to
utilize the net for investment activities.
c. Managing business-related matters. More than half(62%) of the internet
users managed business related matters using the net. Heavy internet users
(76%) and college grads (72%) were more likely to use the net for this
k activity.
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d. Managing employment-related matters. Less than half(43%) of the internet
users used the net for employment activities. Respondents 50 years of age
or older (28%) were least likely to use the net for such activities.
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e. Playing games. Game playing was utilized by about one-third of net users
(37%). Respondents who had not graduated from college were most likely to
play games on the internet (48%).
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f. Researching products or purchasing items or services. Shopping and
purchasing were activities utilized by a large proportion of net users (89%).
High levels of usage were observed among all segments of the sample
_ population.
g. Using e-mail to correspond with others. Of the internet activities measured,
e-mail use had the highest incidence rate (96%). Only 12 of the 312 internet
users did not use e-mail to correspond with others.
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h. Chatting with others in chat rooms. Of the internet activities explored, chat
room use had the lowest incidence of use (18%). Respondents who had not
graduated from college were somewhat more likely to use chat rooms (24%).
8 There was a strong correlation between game playing and chat room usage
on the intemet.
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7.) In an average week, about how many hours would you estimate that you, and
members of your household, spend on the internet?
The median number of hours spent on the internet each week was ten. Light users (1 to
8 hours each week) of the internet represented a large portion of the households where
incomes were under$50,000 (69%).
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BASE: 305 respondents reporting weekly internet hours.
t Weekly Hours of Internet Use
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27%
44%
r 29%
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�®Under 10 ■10 < 20 D 20 or More j
Households with annual incomes under$50,000 a year were morelikely to use the
internet between 1 and 10 hours each week. Higher income households indicated that
they utilized the internet more than 10 hours each week.
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.� 8.) if one company were able to provide you with improved local cable television and
internet services, would you be likely or unlikely to purchase those services that
you use from one company?
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9.) Would you be likely to purchase cable television and internet services from one
company if that company were Truckee-Donner Public Utility District?
- Switch if Service Provided by:
t<3 QQ% 11 jj
:_3 ( 14 L
50% J 75
_f 0%
One Company TDPUD
■Yes 0 No 0 Don't Know
Most respondents indicated that they would purchase improved CAN and ISP services
from one provider, if available (75%). When followed up with a question regarding if they
would purchase these services if the provider were TDPUD, the figure dropped 6 points
(to 69%). Most of the drop in intent fled to the "Don't Know" category. Few (2%) of the
respondents switched their intent from Yes to No based on the identity of the service
provider being revealed as TDPUD.
Households with incomes under$50K (77%)were more likely to say "Yes" to TDPUD as
provider of CAN and internet services than were households with incomes of$50K or
more (67%).
z
Y
,3
S
i..t
24
i
10.) Why do you say that (you would or would not purchase such services from
i
TDPUD? PROBE Multiple responses possible.
Reason or Would Purchase Would Not Purchase Don't
Comment TDPUD Services TDPUD Services Know
BASE: 278 65 58
,
t % # % # % #
If Better Price 37 104 11 7 48 28
Positive PUD Experience 27 76 0 0 0 0
One Bill Convenience 18 50 0 0 0 0
If Internet Faster 13 35 3 2 5 3
Unhappy w/Cable Service 12 34 3 2 3 2
If Package of Services 10 27 2 1 2 1
Like Local (TDPUD) Owner 9 25 0 0 4 2
Inappropriate for TDPUD 2 5 26 17 5 3
More Competition Better 7 20 0 0 3 2
Satisfied W/Current TV Svc 2 6 16 11 2 1
Other Positive TDPUD 5 15 0 0 0 0
Satisfied W1ISP Service 1 4 12 8 2 1
Other Negative TDPUD 0 0 12 8 0 0
j Other General Comments 8 24 23 15 48 28
)
The 278 respondents indicating they would purchase expanded services from Truckee-
Donner PUD, made a total of 425 comments as to why they would purchase such
services.
{
The top things that would motivate respondents to switch to Truckee-Donner PUD for a
bundle of services were; lower prices, having had positive experiences with TDPUD in
the past, and the convenience of receiving one bill for the combined services.
Among the 65 respondents indicating they would not purchase expanded services from
Truckee-Donner PUD, a total of 71 comments were received as to why they would not
purchase such services from TDPUD.
.i
There were two main reasons why these respondents would not switch to Truckee-
1
Donner PUD; the feeling that such services were inappropriate for the public utility and
satisfaction with their current provider for their television signal (usually satellite).
25
Among the 58 respondents indicating they were uncertain as to purchasing expanded
services from Truckee-Donner PUD, a total of 71 comments were received as to why
they were uncertain regarding making such purchases from TDPUD. Lower pricing was
s the only thing this group would consider in switching from their current providers.
11.) Dwelling type.
i Most (86%) respondents indicated that they lived in single family dwellings.
j Among the respondents who lived in multi-family dwellings, most had been residents of
j the Truckee area for less than 6 years. These respondents also reported lower annual
household incomes when compared with respondents living in single family dwellings.
12.) Is your Truckee residence your primary, or more of a part-time, residence?
Nearly all of the respondents indicated that their Truckee residence was their primary
_ residence (98%). There were too few respondents reporting that their Truckee
residence was part-time to provide enough of a base to analyze differences between
r�
them and the full-time residents.
13.) How long have you lived in the Truckee area?
'r
j Years Truckee Resident
23%
39%
21%
17%
e< 3years 03 < 6 06 < 10 0 10 +
T
About one-third (39%) of the respondents reported having lived in Truckee for 10 or
more years. A similar proportion (38%) reported living in Truckee for the past 3 to 9
years. As would be expected, longer term residents tended to be older than shorter term
residents.
s
3
26
f
t
t
14.) Age
i
_ Respondent Age Mix
13% 13°%
) I
20% Cr.as
25%
29%
I
Under 30 0 30 - 39 040 -49 050 - 59 M 60 or Older
The median age category of the sample population was the 40—49 years of age group.
This category contained the 1997 U.S. Census estimate for adults in the area (47.6
years).
15.) Which bracket best represents your total annual household income?
"j
Annual Household Income ($000)
14% 15%
# 15%
31%
25%
®Under 35 ®35 < 50 0 50 < 75 0 75 + ■Refused j
Most respondents (86%) were willing to disclose their household income. The median
reported income was in the $50K to $75K range.
y
27
16.) And what is the highest level of education you had the opportunity to complete?
FI
Educational Attainment
17% 15%
I
029%
39%
I
■H.S. or Less ■Some Post H.S. 0 College Grad 8 Post Graduate i
i Most respondents (98%)were willing to disclose their level of education and most (56%)
5
indicated that they had graduated from college.
t
i
J
x
g
i
3
a
99i
4
DISCUSSION GUIDE — 15 DEPTH INTERVIEWS
TAHOE-DONNER PUBLIC UTILITY DISTRICT
Conducted by
SIERRA MARKET RESEARCH
January 2000
Hello, my name is and I am calling from Sierra Market Research. We are
seeking your input on issues related to services you receive on the property that you own in the
Truckee area. We are interested in your opinions concerning new capabilities that would enhance
communications in that area. We are strictly a research firm and your comments will be held in strict
i
confidence.
1 Are you somewhat familiar with the pricing of television, telephone and internet services you may
i receive in the Truckee area? IF NOT FAMILIAR, ASK TO SPEAK WITH FAMILY MEMBER MOST
FAMILIAR WITH THESE SERVICES.
Tell me whether your Truckee property is used primarily as a second residence for yourself, or if you
rent it out on an ongoing basis such that it is primarily an investment or income property. IF
INVESTMENT/INCOME, THANK&"TERMINATE.
How long have you owned this property? How long do you expect to keep this property?
_! IF OWNED LESS THAN ONE YEAR OR INTEND TO KEEP LESS THAN ONE YEAR, THANK&
TERMINATE.
In a given 12-month period, about how many trips do you make to your property where you stay
overnight at least 2 nights? And what is the longest duration of stay in a 12-month period? IF
i FEWER THAN 12 TRIPS OR DURATION LESS THAN 2 WEEKS, THANK &TERMINATE.
How often do members of your family use the internet, either from home or from work? IF LESS
THAN ONCE EACH WEEK, THANK&TERMINATE.
I will need about 20 minutes of your time for this discussion. If this is not a convenient time for you, I
would like to schedule a time that would better fit your schedule. If you would care to call me at a
specific time, I will provide you with a number and we can proceed in that fashion.
Call back time, date, phone, name
_i
,
THE DISCUSSION
I would like you tell me a little bit about how you remain in contact with your primary residence, place
of employment and the world at large when staying in your Truckee home. That is, I would like to
know about your usage of such things as the telephone, internet and television services in the area.
t Let's talk about each of those services in the order you consider most important.
PROBE: Provider of service and reputation.
Length of service.
Reliability and satisfaction.
Perceived value.
+ Price issues.
You had mentioned being (satisfied/unsatisfied) with Service A. What could be done to make your life
better with respect to that service?
J Briefly tell me about your experiences with the following companies in the Truckee area. ROTATE
EACH
TDPUD
CAN (USA Media/Westar) or STV (DISH/DirectTV) operator
ISP provider (local or national)
Local telephone service provider (PacBell)
Do you feel it would be appropriate for any of the above providers to offer expanded services in areas
currently offered by the other companies?
Which organization do you think would be the best provider of a broad offering of such services? Why
} do you say that?
t If TDPUD were to be the provider of these services, how would you respond? Complain? Switch to
€ TDPUD?
.S
Thank you for helping me with your comments. You will likely be hearing more about the issues we
just discussed and your input will be very valuable in helping various businesses decide how to make
improvements to the services afforded you in the Truckee area.
_z
Survey #:
y� TRUCKEE DONNER PUD
EXPANDED SERVICES STUDY
JANUARY2000
Hello, my name is_from Sierra Market Research. We are contacting area residents to get their
opinions concerning a new business venture being considered in Truckee. May I please speak with
the person in your household who makes decisions regarding television and internet services that you
use.
[IF NECESSARY: 1s this a convenient time for you to spend 10 minutes with me to answer some
j questions?
IF NOT SCHEDULE A CONVENIENT DAY AND TIME TO CALL BACK.
St. Are you, or is any member of your immediate household, employed by a utility company or a
cable television company?
1 ❑ Yes TERMINATE
2 ❑ No CONTINUE
_s 3 ❑ DK/Refused TERMINATE
S2. Do you occupy your Truckee fiome or is it rented out to others and more of an investment
property?
1 ❑ An investment property. TERMINATE
2 ❑ Used by respondent as a residence CONTINUE
l 3 ❑ DK/Refused TERMINATE
S3. Are you familiar with computers and the internet, or are you interested in becoming familiar with
these things in the near future?
1 ❑ No, not familiar and not interested. TERMINATE
2 ❑ Familiar with computers and the internet CONTINUE
3 ❑ Not familiar, but interested. CONTINUE
4 ❑ DK/Refused TERMINATE
1.) Record Genders-❑ Male 2-❑ Female
2.) Who provides your television signal?
(READ LIST IF NECESSARY)
1-0 Cable— USA Media/Weststar Communications
2-0 Satellite— DISH Network
3-0 Satellite— DirectTV
4-❑ (DO NOT READ)Other/Don't Know/Refused
5-11 (DO NOT READ)No television service SKIP TO Q.4
Using a school grade system, where "A"=very satisfied, "B" =somewhat satisfied, "C" = neither
satisfied or dissatisfied, "D"= somewhat dissatisfied and "F' = not at all satisfied, please tell me how
satisfied you are with:
ROTATE SELECTIONS
Very Not at all
_y Satisfied Satisfied
3 A B C D F DK
't
3.) a. The quality of your television signal 4 3 2 1 0 5
b. The station selection available to you 4 3 2 1 0 5
c. The monthly price you pay for your signal 4 3 2 1 0 5
d. The choices you have for who 4 3 2 1 0 5
provides your signal
4.) Who provides your residence or local business with internet service?
(READ LIST IF NECESSARY)
1-0 Local/regional ( JPS Net, Great Basin, etc.)
2-0 National ( AOL, AT&T, CompuServe, etc.)
3-0 (DO NOT READ)No internet service SKIP TO Q8
4-11 (DO NOT READ)Other/Don't Know/Refused
Again, using a school grade system, with "A"=very satisfied, `B"=somewhat satisfied, "C" = neither
a satisfied or dissatisfied, "D"= somewhat dissatisfied and "F' = not at all satisfied, please tell me how
satisfied you are with:
ROTATE LIST
Very Not at all
Satisfied Satisfied
A B C D F DK
5.) a. The speed of your internet service 4 3 2 1 0 5
b. The reliability of your internet service 4 3 2 1 0 5
c. The ease of getting a line for the service 4 3 2 1 0 5
d. The price you pay for your internet service 4 3 2 1 0 5
e. The choices you have for internet services 4 3 2 1 0 5
}
6.) For the following statements, please answer"yes" or"no" regarding your household's or local
business's use of the internet:
ROTATE SELECTIONS
YES NO DK
a. For recreational "surfing the net". 1-0 2-12 3
b. To research or make investment decisions. 1-1:1 2-0 3
c. Managing business-related matters. 1-0 2-0 3
d. Managing employment-related matters. 1-0 2-0 3
e. Playing games. 1-0 2-0 3
- L Researching products or purchasing items or services. 1-0 2-13 3
g. Using e-mail to correspond with others. 1-0 2-0 3
h. Chatting with others in chat rooms. 1-0 2-0 3
7.) In an average week, about how many hours would you estimate that you, and members of your
household, spend on the internet.
RANGE:0-998
Number of hours using the internet each week. 999=DK/REFUSED
8.) If one company were able to provide you with improved local cable television and internet services,
would you be likely or unlikely to purchase those services that you use from one company?
1-0 Likely to purchase from one company
2-0 Unlikely to purchase from one company
3-0 Don't Know/Refused
9.) Would you be likely to purchase cable television and internet services from one company if that
company were Truckee-Donner Public Utility District?
1 1-0 Likely to purchase from Truckee-Donner PUD
2-0 Unlikely to purchase from Truckee-Donner PUD
3-0 Don't Know/Refused
10.) Why do you say that? PROBE
3
.:t
n
The next few questions are for classification purposes only.
11.) Is your residence a...
1-0 Single family dwelling
2-0 A complex of 2, 3 or 4 units
3-0 A complex of 5 or more units
4-0 A mobile home
5-0 Other/Refused
12.) Is your Truckee residence your primary residence or more of a part-time residence?
1-0 Primary 2-0 Part-time residence 3-0 Refused
13.) How long have you lived in the Truckee area?
1-0 Less than one year 4-0 6 < 10 years
2-0 1 < 3 years 5-0 10 or more years
3-0 3 < 6 years 6-0 Don't Know/Refused
14.) And are you...
1-0 Under 30 years old 4-0 50 - 59 7-13 Refused
2-0 30 - 39 5-0 60 - 69
j 3-0 40 - 49 6-0 70 or over
15.) And which of the following brackets best represents your total annual household income?
1-0 Under$15,000 4-0 $35K< $50K 7-0 Refused
2-0 $15K < $25K 5-0 $50K < $75K
3-0 $25K< $35K 6-0 $75K or over
i 16.) And what is the highest level of education you had the opportunity to complete?
1-0 Less than High School Grad 3-0 Some College 5-0 College grad
2-0 High School Grad 4-0 Trade or technical school 6-0 Post grad work
7-0 Refused
Thank you very much. Those are all the questions we have for you.
TRDCKEE DDHHER poo EApANDED SERVICES-ST'HDY - PEOROARY 2000
of. Gender.
Colle Grad Age ( Gender I
Total Internet Iloura Years Resident Inca a se 9 (_
<6 rs 6. a <$SOK $50Ka Yes No <40 40<50 50. Male I ale
Light Hoderate Heavy y yr
-'
(Male....................I 207 64 51 53 92 112 50 128 1 00 83 67 63 79 207
' .. 51.6% 47.8% 57.3% 64.6% S1.T1 51.41 42.0 56.4% 55.01 48.0% 43.Sk 54.0% I 60.3% 100.0t
I
fenuile.... 4894k 52,0E 41.37} 35?41 488Jt 9B.bk 58601 �4396t 4590k 52.0t 56.6% I 46.0k 3957} 1100 0}
I ( ( I
207 194
IToLal Respondents.......I 401 134 89 B2 17B 218 119 227 I 218 173 0.0 113 131 0.0%
.. ... 100.0% 100.0k 100.0% 100.0% 100.dt 100.0E 100.Ot 10D.0} 100.0k 300.01 100.Ot 100.01 100.Ot 1 100.Ok 100.Ok
Data compiled by SIERRA MARKET RESEARCH osing SPSS for Nivdows.
Note: Zero stub values are not displayed
Internet Hours: Light=l-8 hours per week, ModeratealO-18 hours per week, Heavy-20-120,hours per week.
1
G
I ! s
TRUCKHR DOWER PUD EXPANDED SERVICES STUDY - £EeRUARY 2000
02. who provides your television signal]
Total Internet Hours Years Resident lne. College Grad Age IT� I Gender
Light Moderate Heavy <6 yrs 6+ yra <$SOK $50K. Yea No <40 40<50 I 50♦ le Female
f Cable-USA Media/Neststar'
.
290 90 65 I 53 123 163 91 161 is$ 127 105 79 104 147 143
_.,_, ... 72.3t 73.1t 73.0%, 64.6% 69.1% 74.8% 76.St 70.9L 72.5%
73.4! 68.2t i 69.9t ]9.9! 71.Ok 73.7t
Satell its-DISH Network..( 31 7 9 10 13 18 5 � 21 16 14 30 14 I 7 17 14
7.71 5.2% 10.1% 12.2% 7.3% 8,3% 4.2! 9.3% 7.31 8.1% 6.5t I 12.4k I 5.3% i 8.2t i 7.2%
(Satellite-Direct TV.....� 38 17 I 4 11 19 18 7 26 21 15 14 9 14 23 11
..........:...........I 9.Sk I 12.7% I 4.5% 13.4% 10.7% 8.3% 5.9% 11.5% 9.6t I 8.7t 9.1t B.at 30.7t 11.14 7.71
(Other/DK/Retused........ 7 3 1 l 4 ( _ 1 5 3 3 2 I 2 ' 3 I 3 I 4
1.7t I ( 3.4% ( 1.2% 1.71 ' 1.Bt .0% 2.2% 1.4% 1.7t 1.3t 1.Bt ( 2.3% 1.4% I 2.1%
(Ho television service...) 35 12 8 I 7 I 20 ( 15 15 14 20 14 I 23 9 I 7 I+ t7 18
8.7t 9.0% 9.0% I N.5t 11.2Y 6.9% 12.6% 6.2t I 9.2t - B.li 19.9t ..It 2.3t I tl.2k 9.1t
'total Res1K'ndent-e.......1 901 I L34 89 I 82 1 178 218 119 227 21P 171 I 154 133 1J1 I 207 194
,,.. .. 100.Ui- 30U.0! /110�01 1300.UY ' ]on.Dt 16�.Ok IOO.OS 1100.Ot� 100.Ut 100.Ok 1100.Ot 100.01 11D0 At I IDO.ak 1100.Ot
Data compiled by SIF.RNA MARKET RHSP.ARC74 using SPSS for Windows. 1_ l J
Note: Zero stub Values ate not displayed
Internet Hours: Light•l-8 hours per week, Moderate=10-18 hours per week, ileavy.2o-120 hours per week.
TRUCKER DoNRRR pm EXPANDED SERVICES STUDY - FMUARY 2000
03a. Using a School grade system, how satisfied are You with:
The quality of your television signal]
Age. Gender
Total Internet Hours Years Resident
Income College Grad -
MiAghtModerate Heavy <6 yrs 6. yra <$50R $SOX. Yes No <qp 90<5050. Male Fele
A....................... Soo 21 25 50 57 26 7058293]t285.41 30.7%29.5t 25.9t I 31.3t 31.bt 20.it I 25.04 32.9k 29.3k 29.6k 29.Bt 27.9f I '
IB 34 At .I 17.7% 32.1% I 28?0} 2"7t 37.9k 39.0 `131.9% 28.0% 40.9% 32.61 i 32.7% 37451 i 3261i 3669t
.............I 11 I 24 21 13 .4 43 33 43 94 27 27 23 22 I 43 ( 29
(C.......... ' I 18.9t 21.2} 3].3t 20.2t 22.2% 17.0t 20.6% 22.1% 17.2} 22.62 16.5%
19.7t 19.7% 25.9% 11.3t
I 9] 13 I 8 I 15 24 23 17 23 32 IS 18 14 I 15 I 21 I 26
U..... .................. 19.Bi I
.,,,-.,;.... 12.8% I 10.7% ' 9.9% I 20.0% 15.2% 21.3% 16.3% 30.81 16.2t 9.4k 13.]k Ll.Si ( 11 J4 i lilt
1 . . . I 4 I 3 I 5
I2 ................ ...........I 12 I 4 5 8 2 9
...) 3.3t 3.34 6.21 ' 1..3k 5.14 2.04 1.9% 9.].k 3.5t I l.lt I 3.1% I 2.91 i 3.9%
I
IDK......................I 1 ( ( I I 1.0% ( ' .(,t I I
t I
......_..` .)t I I 1I-
_ 31
I --304 �-I-2B
]5 158 I t20 1oo.ot l000i -loo-ot too".o k
loo.ot 1oo.ot ioo _190 159 1 0 1f6
]66 122 01
1oo.ot 1oo.ot lnn�loo.ot. 000t -1noo
Data compiled by SIF.RIU MA2IXET RESEARCH using SASS for Windows.
Role: Zero stub values are not displayed per week.
Internet Rours: Light=1-8 hours per week, Moderate-10-18 hours per week, Heavy20-120 hours p -
TRUCKER DONNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
03b. Using a school grade system, how satisfied are you with:
The station selection available to you?
Total ( Internet Novrs Years Resident Income College Orad Age Gender
Light Moderate heavy <6 yra 6+ yrs <$SOR $$DR+ Yea No I <40 40<50F17
Fla le Female '
IA.......................I 59 16 13 17 29 29 17 36 24 33 30 12I 29 30
...................... 16.1% 13.1% 16.01 22.7% 18.4% 14.3% 16.3t 16.9t 12.1% mat I 22.9t 11.5% 13.3% 15.31 I 17:0%
I
D.......................1 109 38 29.9% i 31.16 35286 2513t 2742k 3260E 2838E `iI.5t 3263t 27.0% 3248E 30.81 253 32 ,8E I 26.8k I 33.0%
IC.......................I 95 I 38 19 18 I 41 52 26 51 56 35 32 I 32 29 56 39
......................I 26 A l 31.1% 23.5t 24.0% 25.9t 25.6% 25.0% 23.9E 28.3E 22.0% 24.4% 30.Bt 22.11 29.Sk 22.2%
D....................... 72 1'7 14 10 74 38 24 ( 90 40 32 17 I 19 36 I 37 35
..I 19.71, i 13.9% I 17.3t 24 Ak I 21.511 10.7k 23.1E 38.8E 20.2E ( 20.1E 33.0k i 10.32 28.1k I 19.5E i 19.9%
F.......:...............I 30 I 13 I 6 3 10 I 19 7 18 14 15 9 8 I 13 16 I 14
......................I R.2} I 30,7% ( 7.4E 4.0% I 6.3% 9.4E I 6.7E 8.5E 7,11 9.4k I 6.9% 7.7k 10.2t I 8,4t I 8.0k
i
(DR........... ...........I 1 1 I 1 ( l 1 I 1 I I(
......................i
'Total Respo.Ho"I s..... . 366 I 122 81
130P75t tU15H 203 104 213 199 _ 159 31 104I 32NI 190 ( 176
'% .0100,0k .O 0.0% 10010% IOO. 00.Ok 100.0} 300.Ok 100.01 I dPO.OF ioO.Ok ' 1
0u.01
L Data a mpile�d by SIERRA MARKET RESEARCH using SPSS for Windows. 1 L
Note: Zero stub values are not displayed
Internet llours: i.ightwl-8 hours per week, Moderate-10-18 hours per week. Heavym20-120 hours per week.
it..... .. �. .. rf-...r,n 11k-i..^.MI �YV'a'rii M....•a L� +..a-.: �wu fei��+�.� Y+� 4+....J �.-.-..._� �....,.J ✓.w.ai ...�,...� ...-.�._
TRUCKEE DORM PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
Q3c. Using a school grade System, how sattsfied are you with:
The monthly price you pay for your signal?
FTotal Internet Hours Years Resident Income College Grad Age Gender
Light Moderate Eeavy <6 yrs 6. yra a$SOE $SOX♦ Yes No I c40 40a50 So. Male uPercale
A....................... 35 8 9 11 21 14 10 21 16 18 16 5 I 14 22 13
.... ..................� 9.6% 6.6t il.lt 14.7t 13.3t 6.9% 9.6% 9.9k 8.1% 11.3% 12.2% 4.81 ( 10.9% 11.6% 7.4%
D....................... 69 18 14 20 25 43 17 `, 44 32 - 34 26 18 23 32 I 37
......................I 18,9% 14.8t 17.3t 26.71 15.8t 21.2% 16.3t t20.7% I 16.21 21.0 19.9% 17.31 I 18.of 16.8% ( 21.0%
'C....................... 94 I 37 ( 24 13 39 54 25 54 5? 37 34 30 ( 29 49 I 45
25t 30.3% 29.61 .
17.3% I 24.7% 26.6t 24.O% 25.4% 28.8t 23.3% 26.01 288% 22.1% 25.8t ' 25.6t
.7
'D 25.1% 23?0% 24.7% 24.0% I 26.6t 24.1% 2B38t 24.4% '25.8% 25.2% 22?1% 27.9% 2.6.6% i 2347k 2647t
p,,,,,,,,,,,,,,,,,,,,,,,I 72 I 30 I .19 13 28 42 19 41 41 28 25 20 27 I 90 12
' .... ..................I 19.7% ( 24.6E I 17.3t 17.3t 17.7% 20.71 18.3% 19.24 20.7t 17.6E 19.1% 19.2% 21.1% ' 21.11 ( 18.2E
'DK......................I 4 ( 1 I 3 1 3 1 1 ' 2 1 1. I 1 2 I 2
1.1% ( .Pt 1.9% I 1.5E ( 2.9% .51 .5% 1.3E .8% 1.9t .e% I i.lt I 1.1t
Total ft =pondc nt.5.......I 366 I 322 81 75 158 203 I 104 213 198 159 131 ' 104 128 190 176
.......I l00.ok I loo.ot 100.0% 100.0% 100.01 1o0.0t_I 1o0.0t 'IOU.04 10o.ot 11oo.0t 100.0% 100.0% too.ot ' l0o�ox 11oo.ot
Data compiled by SIERRA MARKET RBSRARCR using SPSS for Windows.
Note: Zero stub values are not displayed
Internet Hours: Light.l-B hours per week, Moderate.10-18 tours per week, Heavy-20-120 hours per week.
l
TRUCKER DONNER PUD EXPANDED SERVICES STUDY - FERRUARY 2000
Old. Using a school grade system, how satisfied are you with:
The choices you have for who provides your signal?
Total Internet Hours -Years Resident income College Grad Age Gender
Light Moderate Heavy <6 yrs 6a yrs <$$OK $SOK+ Yes No c40 40a50 50. Hale Fern le
--{ __
A.......................I 37 7 6 11 17 19 14 21 20 17 22 3 12 2017
...................... l0.it 5.7t 7.4t 14.11 10.8% 9.4} 13.St 9.9t 10.1% 10.7% 16.8% 2.9t 9.4t 30.St 9.'1%
R.......................I 55 19 12 12 23 31 16 '; 32 23 29 19 19 15 28 ( 27
I ...................... 15.0t 15.6% 14.8t 16.Ot 14.6% 15.34 is.4% 15.0} 11.6% Is.2t 14.5% 18.3% 11.7% 14.71 15.3%
I I I I
IC....................... 62 17 15 it 31 30 ZJ 28 35 26 25 15 22 I 35 27
' ......................I 16.9% 1319% 18.5% 17.3% 19.6t 14.Bt 22.1t 13.1t 17.7t 16.4% 19.1% 14.4% 17.2% I 16.4% 15.3%
I
D....................... 23.2% I 26.2% 30.9% ' 14.7% 19.6% 26.6% 14.4% 28 1% 24a2t .21.3% 17.6% I 26.9% 26.6% I 20.5% I 2691t
I F....�...
.......
........I 101 39 17 23 I 45 54 27 59 57 42' I 29 36 ' 35 I 54 I 47
............. .........i 27.6t 32.0% 21.0% 30.7% 28.5t 26.6% 26.01 27.7% ( 28.0t 26.4t 12,11 34.6% I 27.31 ' 28.4t I 26.7%
(UK......................I 26 8 6 I 5 11 15 9 11 15 I a 13 I 3 10 I 14 12
......................) 7.11 6.6t 7.4% 6.7% 7.0% 17.41 0.7% 5.2% 7.6% 5.0t 9.9% I 2.9% 7.8% I 7.4% I 6.8t
I ( I I I I Il'otal R"pondents.......L366 122 el 75 158 203 104 213 39 ]28 190 176
8 159 111 101_et 100.0t 10D.0} 100.0t 100.0k IOO Ot IOO.Ot 100.0% 100:0t 100.0} 100.0} 1o0.Ot 100.0t 1.00.0k 1n0.0d
Data compiled by SIERRA MARKET RESEARCH using SPSS for windows.
Note: Zero stub values are not displayed
Internet flours: Light-1-8 hours per week, Moderate=10-18 hours per week, Ileavy-20-120 hours per week.
i
TRUCRES VVVEER PVD EYPANDSD SERVICES STGDY - PEBRUARY 2000
Q4. who provides your residence or local business with internal eewice7
der
Total Internet Hours Years Resident Income College Grad Age Gen
-
Light Node rate Heavy <6 yrs 6. yra <$50K $SOK. Yee No <40 40<50 50. Male Female
LocalJregional.......... 206 89F64.
57 ion 104 46 131 127 77 79 63 62 112 94
51.4% 66.4} 69.5% 56.2t 47.7t 38.7% 57.7t 58.3% 44.St 51.3tSS.Bt 47.3t 54.1k 98.St
Nalional......�_...... . 62 28 12 29 31 16 38 33 25 14 21 I ib 34 28
15.5E 20.9t $.3t 19.6t 16.3% 74.2% 13.4% '116 Jt 15.1% ' 14.5t 15.6% ( 18.6t I 12.2% I 16 At 14.4%
J4
INo intorn¢t Service..... 89 59 48 28 32 54 35 18 I 35 ( 35 54
I ......................I 22.21 19.1% ( 24.0% 40.3t 12.3% 14.7% 31.2% 22.7% 15.9i I 29. t I 16.'Jk I 1'1.8k
I
(Other/UK/Refused........( 44 17 13 13 15 I 29 9 30 26 17 16 11 1.1 26 18
11.0t 12.1% 14.6t 15.9t 8 At 13.3% 1.6% 13.2t 11.9% 9.8t 10.4t 9.7i 13.Ok I 12.6t 9.3%
I : 1 1 ,2ota1 rteapondents. � 3 8 ? 1 ( 100 Ok
t100 100.0% 1000t 10Ot 100.0% 100.0% 100.0t 100 of
100O 0t1006t 100ot 100Ot
jL Data compiled by SIERRA MAR103T RPSSARCR using SPSS for Windows.
Note: Zero skab values are not displayed
Internet Hours: Light.1-8 hours per week, ModeratemIO-18 hours per week, Neavy-20-120 hours per wech..
n . ..i karma.... w..M...... w.:.....,.-i 4...-.r �J
TRUCKER DOWER PUD VAPARDRU SERVICES STUDY - FEBRUARY 2000
0.5a. Using a school grading system, how satisfied are you with:
The speed of your Internet service?
Tot xlT Internet Hours Years Resident Income College Grad Age Gender
Light Moderate Heavy 76 yr. 6. yrs <$SOR $SOK♦ Yea No ' "0 40<50 50a ( MaIe I Female f1
(A..................... 56 19 19 18 24 32 16 35 36 20 21 16 17 29 27
......................� 17.9% 14.2% 21.3t I 22.Ok 16.7t I 19.St 22.5% 17.6% 19.4t 16-9t 17.6% is.9k 17.9t 16.9t 19.31
'D....................... 88 I 53 is 16 42 44 25 55 43 43 37 I 24 25 39 49
' ......................I 7.8.2% I 39.61 '20,2t 19.5% 29.2% 26.et 35.2% 27.6t 23.1% 36.1% Jl.lk I 25.3t 26.3% I 22.7% 35.Ut
......................� 18.61 16.4k 2s.st 14.6% 16.0% 21.3% 26.8% 15.6t 21.5% 14.3k 16.0% I 18.9% ' 22.1% 18.0% ( 19.3% '
C.......................) 58 22 23 12 23 35 I 19 31 40 17 19 I 18 21 I 31 I 27
2 35
......................I
IU ......................) 56
2 1I 1 3I ? , L 2I 1I 1 I I ?
194k 169 18Jk 229k 14Ot B.Si 20.6i 199k UIt 22 20.3t 15Ot
I .... ...I 95 I 9 19 21 19 24 4 33 27 16 15 17 I 13 32 I 13
F
.... ...� 14.41 I 6.7% 15.7% I 25.6% 13.2k 14.6% S.6t 16.6% 14.5t 13.4% I 12,64 17.94 I 13.71 I 18.61 i 9.3%
UK........... ...........) 9 I 5 I 3 :6 1 4 3 6 2 7 6 3
f ......................f 2.9t ( 3.7t 2.1k 13.1t 1.4% 2.0% 1.6t 5.0% -2.1% ' 7.4% I 3.5t I 2.1%
Total Respondent........ 312 134 89 82 ( 144 164 73 199 106 119 119 95 95 172 340
�, .......) 100.OY 300.ot 100_01 100.Ot 300�04 100.Ot 300 At 100.0t 100.0% 100.Ot 100.0t . 300.Ot 100.O�t 00.0k�3D0.04
1- Uata compiled by SIERRA MARKET RESEARCH using'SPSS for Windows.
Note: Zero stub values are not displayed
Internet Hours: Light-1-8 hours per week, Moderate=10-18 hours per week, heavy-20-120 hours per week.
TRUCKEE DONNIE PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
Osb. Using a school grading system, has satisfied are you with:
The reliability of your Internet service?
-Total Internet (lours Years Resident Income College Grad Ale Gender
Light Moderate Heavy <6 yre 6♦ yrs <$SOK $50K. Yee
No <40 40<50 soy Male Female
..............� 113 ( 43 I 36 3a 51 61 29 67 72 39 45 31 36 65r34.3%
48
IA.........
36.2% 32.1% I 40.4% 41.5% 35.4% 37.2t 40.8% 33.7t I 30.7% 32.8% 37.8t J2.6t I 13.9k 37.et
E „•,,,,,,,,,,,,,, 128 64 32 31 57 69 26 86 73 52 44 46 36 66 62
41.0% 47.Sk 36.0t 37.8t 39.0 42.11 36.6% 143.2t 39.2t 43.7t 37.0% 48.41 37.9% 38.4k 44.3% '
C ., 41 I 17 13 I 30 18 23 8 30 27 14 19 11 11 21 I 20
13.1t 12.7t 14.6t 12.2t 12.5% 14.O% 11.3% 15.1% 14.5% 11.8% 16.0k 11.6% 11.6% 12.2% 14.3t
(D..................... 14 .]
5 9 5 S ( 10 � 4
... 4.Sk 3.'tk S.bk 4.9t 7.6i 1.8t 5.6{ 3.Sk 4.3k 4.2% 1.4% 5t 5.3% S.Bt I 2.9%
1 1 6
P........�..............I 71 I 4 1 1 1 3 5 5 3 6 4 b 7 1 I 5 4.1t
1.5% I 3.Ot 3.4% 3.7% 3.5% 3.0% 4.2% 3.0% 2,2% 5.0% 5.9t I.1} 3.2% 2.9k
DR.. 3 ' 1 4 I 5
...I 5 1 7 I I I 3 2 3
... ... II ( 2 1.1{ 4.2k 2.9}
l.Gk
...f I .li 1.9t V..et � 3.4% 1:5} 7.Ik 2.Sk
.Ot ( 1I ( 71 9 9 0950{ ' 172 0
Res enrs ... 312 134 B9 82 144 164 100190k 100. 10 0,03 300.0
Total 100.0k 100.0t 100�0% 100.0% 300.0} Ot � 'n
0
I
Data compiled by SIERRA MARKET RESEARCH using SPSS for Windows.
Note: Zero stub values are not displayed
Internet Hours: Light.l-8 hours per week, Moderate-10-18 hours per week, Heavym20-120 hours per week.
TRUCrEH DONNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
05c. Using a school grading system, how satisfied are you with:
The ease of getting a line for the service?
Total Internet Hours Years Resident Income College Grad Age Gender
Light Moderate Heavy c6 yrs 6+ yrs <$50K $50Ki Yes No <40 90<50 50• Nale Pena le
A....................... 127 48 41 ' 37 59 66 31 79 79 43 58 31 35 65 62
..............I....... 40.?} I lS.BT 46.11 I' 45.1t 41.0% 40.2k 43.7t 39.1% 442.5% 36.1% 40.7% 32,64 36.It 37.0% I 49.JF
D....................... 100 52 25 22 49 50 20 ' 67 55 45 34 34 32 I 61 I 39
I ..... ................I 32.1% 38.8% 28,1% 26,8E 34.0% 30.5k 28.2% k3.7t 29.6% 37.81 28.6E 35.8t I 33.7}, I 35.5% i 27.91
I
C .................... 1447t .21 1810t ( 11.0k 13.21 15.9% 18.3% 14.6% 'I 12.9t 1716E 1610E 1518E I 12.6% ( 13.41 I 16.4%
ID.................... 20 11 2 7 5 is 3 14 16 4 4 1 9 ' 11 I 9
............... ( 6.4% 8.2k 2.2E R.S% 3.ST 9.1E 4.2% 7.0E 8.6E 3.4% 3,4% 7.4% 9.5% i 6,4T i 6.4E
Ir. .................. 9 I 2 2 ` 5 6 3 6 7 1 3 3 3 I 5 4
...................... 2,91 i 1,5E 2.2.E 6.1% 4.2t I 1.8t 3.0% 3.8} I .8} 2.5E 3.2E 3,2% 2.9t I 2.91
Dr........... ... ..........I 10 I 2 3 I 2 6 4 4 4 5 I 5 1 5 I 4 I 7 I 3
. .. .... .........I
.. .. . 3.2t 3.5k 3.41 2,4% 9.24 iAk 5.6t 7..Ot 2.7E I 4.2E I .8t I S.Jt 4.2% 9.1Y I 2.1t I
i
I I I I < I I I I
IT,u,l Itre si>undcnts.......I 312 I 134 I 89 62 144 164 71 199 186 119 119 I 95 95 I 172 140
..., 100.0k 300.Ok 100�Ok l00.(12 100,0k 300'OT 100.Ot 10019 500.0E 100.0E 100.Ot 10D.Ok 700.OF 100.nF� 100.01�
Data compiled by SIERRA MARKET RESEARCH using SPSS for Windows.
Note; Zero stub values are not displayed
Internet Hours: Lightmi-8 hours per week, ModeratemIO-18 hours per week, licavy=20-120 hours Per week.
�,:.., 4 1..... .. il...,_. .ta.-.a ;e•w±.» L.,....- �....,.:_: ..__,..: w-.v n.w.j w..+I w...:., .�_.i .._._...a ...,.M» ....., ......_d ._-.....-
TRUCREE DOWNER PUD EXPANDED SERVICES STUDY - FE13RUARY 2000
Q5d. Using a school grading system, how satisfied are you with:
The price you pay for your internet service?
Total Internet Hours Years Resident
Income College Grad Age ( Gender
Light Moderate Neavy <6 yrs 6a yrs c$SOR $SORa Yea No
<40 40a50F
Male - Eenmle
�A..... 104 17 34 32 51 I 51 26 65 64 37 44 29 54 50
.................... 33,3t 27.6% 38.2! 39.01 35.4% 31.Lt 36.0 I2.7t 34.4% 31.1% 37.0t 30.5% ( JO.Sk I 11.44 35.7;
123 58 34 30 53 69 28 '. 76 76 46 44 37 41 71 52
................i 39.41 43.3
1
I 38.2% 36.6% 36.8% 42.1% 39.4% 110.2t 40.9Y 38.7t 37.0t 78.9i i 43.21 I 41.3t i 37.1k
C.......................I 52 I 21 I 15 12 23 29 Ii 37 29 22 19 19 I .7 I 27 I 25
...I 16.7t 17.9% 16.9% 14.6t 16.Ot I 17.7% 15.5t 18.61 15 18.5t . 16.Ot ' 20.Ok 19k ( 35.7k ( 1J.9}
.6t
...............................II I' 13I 3 6 I 9 5 13 11 9 10I 5
I 5 712
ID........... ... 20 7.6Y . k 7.Ot 6.St S.9t 7.6! 8.4t 5.3 3k Ok I 5.B7 4
6.4% 8.2% 3-43 7.31 I t
�• I ' 1 ' 4 3 ' 2 '
(y ......................I 5 1 1 2 2. 2 ; 3 1
...I
� 1-.'7t t
1.4 k
1.61 .7t l.lk 2.9t 1.4% 1.2% 1.51 1.6} ,e! 1.1% 4.2%
q 4 1 5 ] 4 2 9 2 3
DK. 3 2 ``A% 14t 2.5% 1.6% 3.4% 1.7% 4.2k 2.1% 2.9% 2.1
t
2.6% 2.2% 2.2} 2.8t 119 95 112 140
82 144 16O 70Y 119 116 119
IOOOL312 1 89 100 100Ot t 100.01 Ot100 100.0%
00.01
100.0t 100Y 100. . 300A
J
Data compiled by SIERRA MARKET RESEASCN using SPSS for Windows.
Note: Zero stub values are not displayed
InterneL Hours: Light-1-8 hours per week, Moderate40-18 hours per week, Reavy=20-120 hours per week. _
TRUCKER DOWER PUD EXPANDED SERVICES STUDY - FSORUARY 2000
_Q5e. Using a school grading system,'how satisfied are you with:
The choices you have for Internet secvices7
Total Internet Hours Years Resident Income College Grad Age Gender
Light Moderate Heavy <6 yrs 6. yrs <$SOK 6$BK+ Yea No 14 �40c5U 50+ Male Female
'A....................... 24?41 20.1t 37;1t 1915t 2639k 36 27 {2 43 Ji 23 38 41 35
22.0} 78.0! 21.It 23.1t 26.1t 24.2} 18,9k I 23.81 25.0k
ID.......................) 93 53 19 20 34 I 58 14 `� 65 55 37 ' 34 30 I 28 49 44
......................� 29.8% 39.6% 21.3t 24.4% . 23.6% 35.4% 19.7% 32.E 29.61 31.1t 28,6% 31.6% 29.5t ( 2B.5t 31,41 '
C....................... 64 26 ' 21 15 25 39 15 40 38 26 19 25 I 20 I 31 33
..) 20.5% ' 19.4t ' 23.61 ' iB.3k 17.4% 23.9% 21,1% 20.1% 20.4% I 21.8t 16.0% 26.31 21.1} 18.0% 23.6%
ry..... .................' 32 ( 9 ' 6 17 22 10 6 22 25 7 12 6 14.7% I 13-43 6.4%
' ......................I 10.3% 6.7% 6.71 20.71 15.3% 6.1% ' 8.5% 11.1% il.4k 5.9t ` 10.lt 6.3k '
p.......................1 20 I 5 5 10 I 12 8 I 2 16 11 I 7 9 9 ] 14 I 6
.............. ........� 6.0 I 3.7% 5.6t 12.2% ( 8.3% 4.9% 2.8% ( 8.0% ( 7.0% 5.9% 7.61 i 4.21 I '1.4% i B.I} i 4.31
pg..................... .) 27 I 14 I 5 I 4 13 13 7 I 14 I 12 it 11 7 8 14 I 13
' ...I 8.]1 I 10.41 I 5.6% I 4.9t ( 9.0% 17.9% 9.9t 7.Ot 6.5% 9.2% 1 9.21
l 7.9t 8.4# tl.lt i 9.3t '
'Total Respondents.......I 312 134 99 82 0.0 I 0.0 i 71 199 186 I 119 119 I 95 95 I 0.0 ( 140
�- �100�01 Im of 100.0k 100.Ot 100.Ot 100.Ot 100.at 1a0.04 IOO.Ot 100.0} 100.Ut 11DO.Ot 100.Ot ' 100.Ot I lOt1.Ot
Data conpiled by SIERRA MARKET RESEARCH using SPSS for Windows. �_
Note: Zero stub values are not displayed
Internet Hours: Light-1-8 hours per week, Moderate-10-18 hours per week, Heavy.30-120 hours per week.
TRUCKEE DONNER PM EXPANDED SERVICES STUDY - FEBRUARY 2000
G6a. For the following statements, please answer yes or no regarding your use of the internet:
For recreational surfing the net
--.--. i.- e Gender
. .
Total Internet Hours Years Resident Income College Grad A9 _d
L Light Moderate heavy <6 yze 6. yes <$SOK $50%. Yee No 40 40<50 so. Mail, Female
Yea I247 99 14 70 117 127 55 159 149 94 105 Is 62 I 136 I I31
79.2% 73.9% 83.11 85.0 91.3% 77.4% 77.St 79.9% 79.6% 79.0% es.2t 82.1t 65.3% I '/9.it ' -19.3t
(No ' 62 I 2611k 1619t 1314t IBht 2337} 2215t 11931t 18.8t 21Z 0k I 1138k 161 Bt 32?6} 1938t I 20.Ok
......................I 19.9} ( '
IUK........... 1 ( 1 ` 2 2 3
......................I 3 I l.lk 2.1}
t.ot
1.2t .7t 3.2t 1.Ot 1.6%
( ' '
........... I+ t".14G
71
(Total Respondents..".. 100.0% 100.0% 100 0% 100.Ot 100 0} 10 Ok 100.0% 1000% 100.0% 100.0% 100.0% 10090t 100.0% ' 100.0 002
Data compiled by SIP.RIN MARKET EESEARCH using SPSS for Windows.
Note: Zero stub values are Out displayed
Internet Hours: Light.l.-0 hours per week,1Mdderate=10-16 hours per week, licavy,20-120 hours per week.
,
171DCKEE DONNER PHD EXPANDED SERVICES STNDY - FEBRUARY 2000
06b. For the following statements, please answer yes or no regarding your use of the Internet:
To research or make investment choices
Total Internet Hours Years Resident Income College Grad Age Gender
Light Moderate Heavy c6 yea 6. yrs c850K $SOKa T67.1t .7t
s4040c50 50. Na1�FemaleIYes.............. ... 20178 60 63 96 102 37 1358] 63 55 135 86
............... 11.4k 58.2% 67.4% 16.8t 66,7t 62.2t 52.1t 67.Bt 68.1t 66.3% I 57.9t 66.9% I 61.4%
(No........... ..........I 109 56 21 IB 48 60 ' 34 ; 62 58 48 39 31 39 56 53
......................) 34.9% I 41.8% 32.6% 22.0% 33.3% 36.6% ( 47.9t 31.2t 31.20 I 40.3%
31.9L 32.64 11.1t i 32.64 i 3'1.9L
l
DK......................) 2 I 1 1 2 2 2
.62 I 1.2 1..2% I 1.01 1.1% I1.1% i 1010..10%t 300..6O%t 100..7O
t
95 140
4Tota1 Resp>ndent� 312 134 89 82 114 164 71 199 186 119 L19 95
100.0% 100.0% 300.0t 100.0% 100.0% 100.0% 10 0.0%
]OOOt UOk t Data compiled by SIERRA NARKM RESEARCH using SPSS for Windows.
Note: Zero stub values are not displayed
Internet flours: Light=I-B hours per week. Moderate.30-18 hours per week, Heavy.20-120 hours per week.
i\
TRUCKER DOWNER FUU EKPAMM SERVICES STUDY - FEBRUARY 2000
Q6c. Por the following statements, plea,. answer yen or no regarding your use of the Internet:
Managing business-related matters
_ Total Internet Hours Years Resident Incase College Orad Age Gender
Light Moderate Heavy <6 you 6♦ yrs 450K $50K♦ Yes No ff62.2V62
50. Wale Female
I -- r-�
Yes 192 75 55 62 87 303 39 129 ]3] f 57 58 113 79
,,,,,,,,,,,,,,,,,,,,,� 61.5! I56.0% 61.8% 75.6t 60.4% 62.8% 54.9% 64.8% 71.5t 47.9k61.Ik 659t Sb,gk
I 117 59 34 19 56 59 32 68 50 623$ I 57 ) 60
......................I 37.5% 44.0% 38.2! 23.2% 38.9% 36.0% 45.1% i 34.2% I 26.9% 52.1k I 37.8% 36.8t 36.8t I 33.1% ( 42.9%
DK.................... I 3 1 3 2 ' 2 ( 3
2 2 1
..� 1.0% 1.2t .7t 1.2% 1.0! 1.6k 1..1t 2.14 I 1.2} ,7t I-
Total Respondents....... 312 134 89 82 144 169 71 199 186 119 119 95 95 172 I 140
�- ,�1 OO.Ofi 100.0R 100.0k 100.0t 100.0t 300.0t 300.0! 100.Ot l00 At 100.0t 100.0i 100.Ot ]oO.Ot�00'Ot L100�Ok
Data compiled by SIERRA MARKLT RESEARCH using SPSS for Windows. �-
Note: Fern stub values are not displayed
Internet Hours: t,ight,l-8 hours per week, Moderate-10-18 hours per week, Heavy.20-120 hours per week.
TRUCKEE DONNER PUD EXPANUHD SERVICES STUDY - FEBRUARY 2000
06d. For the following statements, Please answer yes or no regarding your use of the internet:
Managing employment-related matters
Total Internet Hours Years Resident Income College Grad Age Gender
Light Moderate Heavy <6 yes 6. yrs <$SOK $50K. Yes No c40 40a50 so. Male Percale
Yes.....................1 135 56 36 42 74 58 29 87 95 I 38 65 42 2") 74 61
............. .........I 43.3t 41.8k ( 40.4% 51.2% 51.4% 35.4t 40.8% 43.7% 51.14 i 31.9% 59.6t 44.2% I 28.9; I 41.0; 43.6t
'No......................1 55.4t 57.5% 59.6% ' 47.6% 41.2% 63.4% 57.7% i5513t 47.8% I 66.4% 44.5t 54.7% 69.5% 5592t 55.7t
UR......................I 4 1 1 2 I 2 1 I 2 2 2 1 1 2 3 I 1
................) 1.3t I .7t I ( 1.2% 1.4% 1.2% 1.4t 1.0% 1.1t 1.7t I .at 1.1% I 2.1% I 1.7t i .71
TOC ai Respundcnts.......) 312 I 134 I 89 82 144 164 71 199 186 119 I 119 95 I 95 172 �- 140
��- 100.02 100.0% 100.0} 100.0% 100.04 164 IOO.Ok 100.Ot 300.0; 100.0% 1300.Ot 100.0t 100.Ok 100.Ot SOO.OYJ
Data compiled by SIERRA KARKET RESEARCH using SPSS for windows.
Note: zero stub values are not displayed
Tuternet Hours: Light-1-8 hours per week, M derate..30-18 hours per week, Heavy-20-120 hours per week.
A
TRUCKES DONNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
Ube. For the following statements, please answer yea or no regarding your one of the intcrnet:
Playing games
Total Internet Hours Years Resident Income College Grad Age Gender
I
-' fight Moderate Heavy I <6 yra 6. yrn <$50K $$OK. Yes No <40 40<50 50. ' Male Female
Ycs..................... 116 45 35 3395 69 24 79 56 57 43 37 35 59 57 '
...................... 37.2t ` 33.6t 39.3k i0.2t 33.3t 42.1% 33.Bt 37.2t 30.1k 47.9t 36.1t 38.9% 36.8% 34.3% 40.7t
No...................... 193 ' 69 54 48 98 93 ( 47 123 127 62 76 I 57 58 I 111 ( 82
......................I 61.9t 66.41 60.71 58.5t 68.11 56.71, 66.2% 1 61.0% 68.3% 52.1% 63.9% 60.01, 61.1% 64.5% 58.6t
UK..................... 3 I 1 1 2 2 3 1 2 2 1
......................� 1.0% i I 1.2t .7% 1.2t 1.0% 1.6% I 1.1% I 2.1% 1.2% .7% '
�Total Respondents.......I 312 I1 134 89 82 144 I 164 71 199. 186 319 119 95 95 172 I 140
.�.��. IOO.Ok lOO�Ot 100.of 1001Ot 100.Ot 100.Ot 100:04 300.04 30096 100.0t _100.0t 100.0% 1100.0k �1 OO�ot L100.0t
���. Dal.a compiled by SIERRA MARKET RESEARCH using SPSS for Nindows. -j
Note: Zero stub values are not displayed
Internet flours: bight-I-A hours per week, Moderate-10-18 hours per week, Heavy-20-"O hours per week.
1
4 . .. 1. 5... u.. .-r:t Bk<.+w �.-....s :.......: .....--,., w,w w..w s.._...... .._. _.i ....-.�i N.....
TRUCKRE DOWNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
06f. For the following statements, please answer yes or no regarding your use of the Internet:
Researching products or purchasing items or services
T.tal Internet ❑ours Year. Resident Income College Grad Age Gender
Light jdate Ncavy <6 yra 6r yrs <$SOK $SOR= Yes No 40 40<50 SOv Male Female
................. 279 Ila 71 133 145 59 1B5 172 112 111 BS 1el 154 125
89.4% 88.1% 93.9} 91.01, $8.4% $3.1t 93.0% 92.5% 85.7t 93.3% 09.5% I 85.3k 89.5t I 89.31
I
INe......................I 30 ' 16 7 9 12 17 12 12 11 I 17 8 9 I 12 ' 16 ' 14
44.. ......... ...I 9.6k I 11.9% 7.9k I 4.9t 8.3% 10. 16.9t 1 6.0k I 5.9% 14.3t 6.7k I 9.51 12.6% I 9.3% I 10.0%
I jIDK......................I -3 1 1 2 - 2 3 I + 1 i 2 i 2 I 1
................... ...i I.D1 I 1.2t .7} 1.23 I.Ok I 1.6k I.Iv I 2.ik 1.2% � .7k
I
Total Resfronden[s....... ]12L34 -09 82 144 169 71 199 -�-- -�186 119 119 95 95 ll2 140
...................... IDa at 0} 300.OY LOO.Ot 100.0 100.0% im" 100.0t 1 100.0% 100.0% 100.0% 100.Uk 100.0% 100.0% 100.0}
Data compiled by SIERRA MARKET RESEARCH using EPEE for Windows. -
Note: Zero stub values are not displayed
Internet (lours: Light-1-8 hours per week, Noderatewl0-18 hours per week, Heavy-20-120 hours per week.
1
F
TRGCKSR DOMH[R PGD EXPANDED SERVICES STtVY - FERRHARY 2000
Q69. For the following stateaenta. Please answer yes or no regarding Your use of the internet:
Deirg e-mail to correspond with others
Total Internet Hours Years Resident Income College Grad Age Grader
Light Moderate Eeavy <6 yte 6a yra <$SOK $SOK♦ Yes No c40 40<50 50. Male Female
1341
Yes..._ ' ,,.. 95.5% I 94?0# 97/ 8% I 98.8% 97.9% ( 9353k 9360t 96.0% 97.3% 92.4% 98.3% 93 7% 93.]t 9B 3t 9S.7%
'No................... 12 I 8 2 ( 3 9 5 ` , 6 3 9 ' 7 5 S I ] S
......................I ].Bk � 6.0} 2.21 2.1% 5.5% 7.0k i 3.0t 1.62 7.6k 1.7i ( 5.34 5.3! i 4.11 I 3.6# '
2 2 ( 1 1 1 1
......................) .6% 1.2t 1.2% 1.0% 1.1#
(Total Respondents.......) 312 134 89 82 144 164 A 199 186 0.0 319 95 95 1]2 0.0
100.0% 100.0% 100.0% 100.01 100.0% 100.0t 100.Ot 100.0} 100.0} 100.Ok lOD.Ot 100.Ot 100.0k ' 100.Ot � 100�OkJ
L Data compiled by SIERRA MARKET' RESEARCH using SPSS for Windows. �_ ..�-
Rme: Zero stub values are not displayed
Internet Hours: Light.1-8 hours per week, Moderate-10-18 hours Per week, Heavy-20-120 hours per week.
t
i
TRUCKEE DDNNER pUD EXPANDS➢ SERVICES STUDY - FEBRUARY 2000
Q6h. For the following Statements, please answer yes or no regarding your use of the internete
Chatting with others in chat come
�- Total In[ernel Hours Years Resident Income College Grad Age Gender
-- Light Moderate Heavy <6 yra 6t yrs <$SOK $50K. Yee No NO 40<50 50a _ Malc � Pe�m_a_leJ
ryes..................... 57 36 22 18 18 39 12 33 28 29 39 19 ' 19 35 22 '
...................... 18.3% I 11.9} 24.7k 22.Ot 12.5! 2J.Bt 16.91 16.6% 15.1fi 24.9} 16.0} M olf I 20.Ot 20.31 15.7%
I ( I
No...................... 253 I Lis 61 _ 63 126 I 123 59 ; 164 157 89 E00 76 I 74 I 135 118 '
...................... 81.1% 86.1% 75.36 76.8% 87.5} 75.0t 83.1t 82.4} 89.9k 74.Bk 89.0} 80.0k 11.9t I ]B.St I 89.Jt
�DK. .....................I 2 I I 1 ' 2 2 1 1 2 2
............ .......... At j 1.2fi I 1.2t 1,0} .5! .84 2.1t 1.2t
ITotal Respondents.......1 312 134 89 82 144 164 I 71 199 186 119 119 95 95 172 I 140
L ... ... .... .........) 100.0% 100.0} 100.0% 100.0} 100.0% 100.0% 100.0% 100.0} L0o.8} 100.0} 100.0} 10 0.0% Io0.01 Ioo.Ot 100.0J
SS
Data compiled by SIERRA MARKET REARCH using SPSS for Windows. ��II
Note: zero stub values are not displayed
Internet flours: Lightb1-8 hours per week, ModenaLe-10-18 hours per week, Heavy-20-120 tours per week.
f
TROCREE DOt4NSN PUD EXPANDED SERVICES L'TODY - FEBNOARY 2000
Q1. In an average week, about how many hours would you estimate that you and members of your Gamily
spend on the internet?
Age �-jenO
I orfl
rnet Hours Years Resident Income College Grad _oderate Heavy <6 yrs 64 yrs 4SOE $50Xr Yea No <40 40<50 50♦ Malle
0...............` 1 1 11 12 2
0 houxs................. 2.1t 1.2t
7t .6k 1.4t .5t 106 9B 73 78 49 45 93 B1
hours.... .......... 40 79 94 49...............
544.9% I 54.9t I 57.3t 64.0t 1 53.3% I 52 Jt 61.3t 65.5t 51.6% i 47.4k 54.1t i 57.9E
111-20 hours 1 2600k 1 55 41t ( 3B Oi 2232t I 2943t 1B13k I 2851t 26.3k 26.1% I 20.2t 31.6% 28.4% I 23.8% I 2846t
. 1
1
I19 6 7 6 11.
21-30 hours. 6.3Y 30sk... 25 25 17 8 1 19 I - 5.0k
.,IB.OF 1 30.St 11.81 4.9% 1.4E 9.5% 10.2t 5.Ok 5.9t 12.6t i
I I 4 9 1 4
131-40 hours. ...........I it I i 11 5 ( 5 4 9 7 I 7 3 �.
13.4% 3.5% 3.0t 5.6% 2.0} 3.6% 2.5t 2.5% 4.21 4.2t i 4.1% 1 2.9t
1 1
�41-50 2 I 3 5 3
hones. ...........1 8 1 B 6 I 2 1 7 I 7 1 I I
ne ( 1 I 9.a% 4.2% 1 t1.2t 1.4% 3.5E 3.0% .9% 1 1.75 3.2k ( 3.2} i 2.9% 1 2.it
........... ........ 2.6}
1 2 1 1 I 1 1 2
( ( .6t .7k
......................) .6% I 2.4% 1 1.2k 1.4k I .5% I .51 .Bt
1 I I
I71-80 hours............ .8t
1 1 1 1 1 I I .7t 1
.3% 1.2t .7t .5% .5% 1
I ( 1 1
1 1 1
1 1
,5t 'at .et .6t
1.2k - .6F
Data compiled by SIERRA MARKET RESEARCH using SPSS for Windows.
Note: Zero stub values are not displayed
Internet Hours, Light-1-8 lioure per week, Moderate.10-18 hours per week, Hcavy`20-120 hours per week.
(cony
TRUCXEE DONNRR PUD EXPANDED SERVICES STUDY - PHERUARY 2000
07. In an average week, about how many hours would you estimate that you and members of your family
spend on the Internet?
Total Internet Hours Years Resident Incase College Grad Age ( Gender 1
Light Moderate Heavy 7y ♦ yte <$50R $SDX� Yee No <40 40<50 SOr Male
le
6 Female
.................. . ...i .3k I 1.2% .7t ,5k .5t .at ' .6%
I(rvez 100 hou r,........,.1
.3% i 1.2k .7k 1 .St .51
IDK/Refused..............( 5 I 1 3 1 2 1 2 I 3 l I 2 I 3
......................I 1.6t .7% 1.8% 1.4% 1.Ot .5k 1.7% I 3.2k 1.1% 1.2% I 2.1%
I I I
(Total Respondent,....... 312 134 I 89 82 144 164 71 199 186 119 I 119 95 9S ( 172 140
.�.. 100.04 100.0% 100.0% 100.0% 100.0% 100.0% 100.01 100.0% 100.0% 100.0k 100.0% 100.01 100.0t 300.Ok 1100�0%
L Date conipiled by SIERRA MARKET RESEARCN using SPSS for Windows. J
Note: Zero stub values are netdisplayed
Internet Hours: LighC=1.8 hours per week, Hoderate•30-1A hours per week. Hcavy-20-120 hours per week.
i
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i
TRGC%Es DONNER 141D sxpANDED SERVICES SFUDY - FEBRUARY 2000
Us. If one company were able to provide you with Improved local cable television and Internet services,
would you be likely or unlikely to purchase those services that you use from one company?
�Tota/ Internet Nours Years Resident Income College Grad Age Gender-
1� Light T731aOV7V
<6 yrs 6♦ yrs <$50% $50%+ Yea No <40 40c50 11♦ Male Female
I
Likely to purchase Iron
one Company.......... 301 105 131 166 92 168 162 133 116 86 97 1.0 I 154
......................) 75.1k 78.AF 73.6t 76.1t 77 JF 79.Ot 74.3k 76.94 75.3t 76.It 79.Ot 71.Ot 79.tt
IUnlik Ely to purchase I I 1
from one company..... 66 16 18 13 29 27 17 32 34 21 25 16 15 32 24
' ...................... 14.Ot 11.9k 20.2t 15.9t 16.3k 12.9t I 14.3% 14.1% 15.6t 12.1E 16.2E 19.2k 11.5k ( 15.Sk i 12.4%
DKfRefused.............. 44 13 6 11 18 25 10 27 22 19 13 11 19 I 28 16
......................I 11.0% I 9.11 6.7% 13.4% 10.1t 11.St 8.4% 11.91, 10.1t 11.0% ' 0.41 9.7% 14.5% i 13.5% ( 8.2%
(So1.a1 Respondents.......
I 401 134 I 89 � BZ 170 218 119 227 218 173 159 ' 113 I 131 207 194
.L100,0% 1 lOD.Ot 1300.Ot 1100.0t 100.0t 100.0t 100.0t 100.Ot 100,0% 100-1 100.0E 100.Ot ' 100.Ot IOO.Ok 100.0 tI
L L _,_ Data compiled by SIERRA MARKET RESEARCH using SFSS for Windows' J- -1-
Note: Zero stub values are not displayed
t nt cruet Hours: Light=l-B hours per week, Modsrate=lO-IB hours per week, Neavy20-120 hours per week.
TRUCKEE DONNER PUD EXPANDED SERVICES STUDY - FRERUARY 2000
09. Would you be likely to purchase cable television and internet services from one company if that
company were TD PUD7
Total Internet Hours Years Resident Income College Grad Age Gender
Light Moderate Heavy <6 yrs 6♦ yes <$SOX $SOK1 Yes No <40 40<50 50. male Female
Likely to purchase from
TD PUU ., 69.3% I 73.1% 67.4% 64.6% I 69.0% 7151} 76.5% 67.0% 69531 7L 7t 68o2t 66.4t 7393k I 66.7% 7342t '
Iilnlikely to purchase
1 frnm TD PUD..........I 65 17 21.3% 22.0% 15?7} 16331i 10.9% 18.5% 14.7% I 16Z21, 18281, 17.7% 12.2% I 1948t I 12.4%
IDK/Refused..............I So 19 ' 10 it 29 2B 15' 33 35 ( 21 20 I 18 19 I In I 28
....
................
..I 14.5k i 14.2t I 11.2% 13.41 16.3k 12.Bk 32.bt 14.Sk 16.3} I 12.0 13.0} 1 15.9t 79.St 19.St i 14.4%
(Total Respondents....... 401 I 134 89 82 178 210 111 227 218 173 154 I 113 11 207 194
��.�.�.-A 100.of 100.Ot 300�Ot 100.Ok 10o.0R 100.Ot SOO.Ok 100.0i 100.0k 100.0} 100.0t 100.Ot loo.Ot lo0.ot loo.otj
Data compiled by SIERRA MARKET RESEARCH uafng SPSS for Windows.
Note: Zero stub values are not displayed
Otternet flours: Light-1 A hours per week, fR+derate-10-18 hours per week, Heavy=20-120 hours per week.
1
TRUCKEE DONNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
010. Why do you say that (in 01017
(Msltiple responses accepted)
Total Internet Hours Years Resident Income College Grad Age Lender
' I bight Moderate ❑envy c6 yrs 6♦ yrs c$SDK $SOK• Yes No c40 40c50 50♦ Male Percale
I
Positive experience
w/TDPUD.............. 76 25 13 13 29 47 29 37 . 45 31 28 21 27 I 32 44
....... 19.Ot 18.7t 14.bt 15.9t 16.3% 21.6t ' 24.4% 16.3% 20.6t 17.9t 19.2% 18.61 I 20,6t 15.5% 22.7t
IMore ccanpetiti.n is
Ibetter...............I 22. 14 3 4 12 30 5 13 17 5 7 8 7 I 16 I 6
......................I 5.5% 30.4k 3.4% 4.9% 6.7% 4.6% 4.2% 5.71 7.8% 2.9% 4.St 7.11 I S.11 i 7.7% i 3.1%
I
Like local (TDPUDI
service providers... I 26 9 3 5 13 12 7 16 - 12 13 10 7 9 I 8 I 30
.
..I 6.5t I 6.7% 3.4% 6.1% 7.3t 5.5% 5.9% 7.0t 5.5t 7.5t 6.5% 6.21 6.91 1 3.91 I 9.3t
leonvenient to have one
hill. ... 50 17 12 6 24 26 18 28 I 23 27 24 I 11 ( 15 I 21 29
.............
I ........... .....I 12.St I 12.7t I 13.5k 7.1t 13.54 I 11.91 15.1% 32.3t ( 10,6% 15.6% ( 15.6k 9.71 � 11.51 i 10.It i 14.9t
Appiq,r iate business forl ( I t
•mrw....... ........( 4 1 1 I 2 t`2 ( 4 ) 3 1 2 1 3 ( 1
...I 1.01 .')t 1.11 1.11 .9% 3.4% .St 1.7% .6t 1.8t I .8% 1.4t I .5%
Ilntereated in package of I ,
services.............I 29 15 8 3 20 9 12 13 19 30 15 10 4 11 16
,,,•,•,,,,, ,,,, 7.21 11.2t I 9.0% 3.7% 11.2% I 4.1t 10.1% 5.7t 8.7k 5.8k 9.7k 8.8t 3.1k 6.11 I 8.2t
I 4 II
ISwitch it internet
L faster............... 40 6 L] 16 21 19 7 27 28L-121-19
10 11 29
Data compiled by SIERRA MARKET RESEARCH using EPEE for Windows.
Note: zero stub values are not displayed ,
avy
Internet Hours: Light-1-8 hours per week. Moderate.10-1$ hours per week, Hew20-120 hours per week.
cant.
7RUCREE DONNER PUD EXPANDED SERVICES STUDY - PEARUARY 2000
Q10. why do you Say that (in Q1017
(Multiple responses accepted)
Total Toternet Hours Years Resident Inconw: College Orad Age Gender
Light Moderate Heavy a6 yr9 6♦ yrn a$SOR $SDAf Yea No d0 90<50 50+ Male Female
10.0% 4.5% 19.1% 19.5% 11.8% I 4.7% 5.9t 11.9Y 12.8% 6.9% 12.3t 6.8% I 8.4% 14.Ot 5.7}
I
Switch if price better..I 34.7% 40.39 31 363U} 31.71 34.3% 35'3t 31.1% ',39 2t 316R 39.3% 3148t 3594t I 36.6% 32.9% I 36.6% I
Satisfied w/current iSP.I 13 3 I 7 I 2 5 8 1 10 8 5 I 4 3 I 6 7 6
...I 3.2£ ( 2,2k 7.9} t 2.4% 2.et 3.7% .8t 4.4% I 3,7% 2.9£ I 2.6% 2.7% i .4.6% 3.4% i 3.1}
I
(Satisfied w/satellite TVI 18 I 1 5 it I 10 8 3 13 I 11 7 I B I 4 6 14
% 5.2% 3. I 4
...I 4.5} .7% I 5.6% I 11.4% 5.6% 3.7t 2.5t 5.7% 5.0% 4.05t 4.6t 6.8% i 2.1k
11napproprlate for TDPUD.I 25 B I 6 I 7 I 6. 18 l I 18 17 7
7 I 11 18 7
. .....................I 6.2% 6.0% 6.7% I 0.5% 3.4% 8.3t 2,51 7.9t I 7.8% 4,01 4.5% 6.2£ 8 At I 8,7% 3.6k
I ( I 5 5
Quhappy w/'IY)PLID.........I 10 4
9 2 I 4 6 2 7 4 6 I 6 4
....I 2.5} I 3.Ot ( 4.St 2.4%' I 2.21, I 2.6% 1.'!k 3.Ik I 1.8t I 1.5t 3.9% 3.Sk I 2.44 I 2.6t
1 I I 1
IUil:appy wlev uz-nt [able
38 I 13 I I 14 24 8 2 9.7 9.3L
6 Ak 10.1R k 3 I 29 I 14 8 7 2] I 1R
or Eatcl7ile.......,.I 6 9 B at 5.2% 6.2£ 17.6} I I
....) 9.5} 9.'f2 b.7k ( 11.Ok 7.9i ll..Ot I i 11.Ot
1 1 3 I 1 2 ( 1 2 1 3 1
(Unhappy w/current ISP... 4 I 2 1 I 4
.. 1.01 1.5k I 1.14 I L 2i .6k 1.4% .Bt .9t 1.8i I 6t 1.8t .8k 1.9} St
(Unhappy w/Parnell....... 1 I 1 1 1
.54 At .64 .61 1 .Sk
Data compiled by SIERRA MARRET RESEARCH using SPSS for w4ndows.
Note: Zero stub values are not displayed
Internet Houre: Light-1-8 hours per week, Moderate40-16 hours per week, Reavy.20-120 hours per week.
Icon
TRUCKEE DONNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
DID. Why do you say that (in Q10)7
(Multiple responses accepted)
. Total Internet Hours- Years Resident Income College Grad Age Gender
_�� x Light Moderate Heavy <6 y�6. <$SOR $50Rr Yea No <40 3 8 3 B 6 5 4 90<50 50. Male Female
I
other favoring TDPUU.... 11 2 1 5 1 6 6 ' S
...I 2.7% 1.5} 1.1% 6.1% 1.7t I 3.7% .2.5% 3.5% 2.8t 2.9% 2.6t .9} 4.6t 2.9! I 2.6!
�Other negative TDPUD.... a 1 1 3 2 5 3 4 2 5 2 3 3
h 3
2.0% .7% 1.1} 3.7% 1.1% 2.3% 2.5% 1 1.8% .9k 2.9t 1.3t 2.7% ' 2.3t 2.4k 1.51
'DK/No
x 1 1
.6t .4}
28
Olh¢r 1567} 14?9t 1416} 12.2% 19.11 12.0% ' 18.5% 12.8% 12Z4} 17,3} 1622k 16.9% 13.0% I 1535k I 16.0%
Total Respond ,,Ls.......1 401 134 89 82 178 218 119 227 218 173 154 113 131 I 207 ' 394
100
0! 100.0l00.0; 100.OY 100.OR lOO.Ok SOD.Ot 300.0}
100.0t 100 IOO.Ot 100.Ot lO.Ot ( 100.Ot 100.Dt� 100�0 Y�
L Data co� )iled by SIERRA,NARENT RESEARCH using SPSS for Windows. �.
Not,: Zero stub values are not displayed
Internet fours: Light=1-8 Lours per week, Moderate-10.16 hours per week., Heavy-20-120 hours per week.
TRUCKEE DONNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
pll. Type of residence.
Total Internet (lours Years Resident Income College Grad Age Gender
Light Moderate Heavy <6 yrs 6. yrs <$501K $50K.�Yen No <40 [40 d0 50. Male Female
Single family dwelling.. 340 123 I D 72 ISO 197 BS 215 197 146 126 101 I 118 182 166
...................... 86.0k 91.8t 89.B 9k 07.at $4.3% 90 At 71.4% 94.74 I 90.4% 04.4% 81.84 09.4% ' 90.1% 87.9% 85.6t
IA complex of 2, 3 or 4
uni[s....... ......... 22 6 4 6 16 6 13 7 14 8 12 5 5 ( 11 1t
......................I 5,5% 4.51 4.St 7.31 9.0% 2.8% 10.9t i 3.14 6-4t 4.6t 7.81 4.4k 3.8% ( 5.3% 5.7%
In complex of 5 or more
I ( I
units................( 18 I S 3 1 11 7 15 2 ' 6 11 10 3 I S I 7 I 11
I ......................I 4.St ( 3.7t 3.44 1.2k 6.2% 3.2% 12.6t .9% 2.8% 6,4% 6.5% I 2,7% I 3.0% I 3.4% I 5.71
1 I ( 1 I I I I I
A mobile home....._.,...( 9 I I 1 2 1 8 6 3 1 8 5 I I 2 5 4
2.21 l.lt 2.4t .61 3.7t 5.0% 1.3% .5% 4.6k 3.2% I 1.8% ( I'll 2.4k 2.1%
( I I
(Other/Refused.. ....... 4 1 1 I I 1 I 2. I 1 2 2 I
111 173 154 113 I 111
Iibtal Respendenf.s.......) 401 I 139 I 09 02 178 I �18 119 227 207 194
1100.Ut ' 100.0 ' 100.0k 100.0t 100.0} lODr ilk 100.0% 100.at 100.04 100.tl} 100.D�10D.Ok 11no.n} 1100.Ot� 100,0}
-_-' �- Data compiled by SIERRA MARKET BESSIE" using SPSS for Windows. L
Note; Zero stub values are not displayed
Internet Hours; Light-1-8 hours per week, Moderate=10-18 hours per week. Heavy.20-120 hours per week.
TRUCKER DONNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
Q12. Is your Truckee residence yourprimary residence or more of a part-time residence?
Total I Internet Hours Years Resident Income College Grad Age Gender
' Light Moderate Heavy '& yrs 6. yre <$SOK $50K. Yes No c40 40,50 50. Wale IF sale
�Pr ima ry................. 392 13l 86 80 176 215 117 224 215 171 I 151 110 I 126 200 192
......................I 97.8t 99.3t 96.6E 97,6t 98.9% 98.6t 98.3t 99.7% 98.61 98.8% I 98.1% 97.34, I 97.7% 96.6t -99.01
Part-t 1 2 lm............. 1 2 3 2 3 3 2 2 1 2 S
i
' L N I .7t 2.2t 1.2t l.11 1.4t 3.7% 1.31 1.4% 1.2t 1.3t .9t I 1.51, 2.9k
1
f
Refused.................1 4 f 1 I 1 1 I 2 ' 1 I 2 ( 2 f
1.0t ( I 1.1% 1.21, .61 I 1.91 .6% I 1.0% ( 1.0t
Tota1
R Res.. 90L 139 89 82 178 218 139 po..............) , ( 227 211 173 154 I 113 131 ( 207 , 194
. 'esndents.......
��................. 10o- 100'�O% 100.0% 100.0t 100.0t 100.0% 100.0% 100.0% 100.It 100.0t 100.0% 100.0% 100.01 100.0t 100.Ot
Data compiled by SIERRA MARKET RESEARCH using SIBS for Windows.
Note: Zero stub values are not displayed
Internet flours: Light-1-8 hours per week, Moderate=30-18 hours per week, eeavym20-120 hours per week.
Kh`M 4Rw4+r u-.�..�oi w+.r � rJ/..x./ iY..,�.y n �• � -- .. •• ,
TRUCBER DONNER PUD EXPANDED SERVICES STUDY - FEBRUARY 2000
013. How long have you lived in the Truckee area?
- --
Total Internet Moore ( Years Resident Incase College Grad Age Gender
hale
Light Moderate Heavy <6 Pre 6+ yrs <$SOR $SO6+ Yes No <90 40 d0 50.
jI<a5 than One year...... 2 7.2% 6.7t 5.6t 9.5% 16.3% 10.1% 6.2% 10.1t 4,0% 1130t ( 4.4k 5.3t ( 8.2% 6.2}
11 < 3 years............. 64 22 13 18 64 37 J9 42 22 3G 7 30 36 I 28
........ 16.0% I 16.4% 14.6% 22.0% 36.0t 14.3% � 17.2k 19.3t 1 12.7t 23.4t 15.0% 7.6} 17.4% 14.4%
3 s 6 years.. - 21.2% 22.4% 21.3% 23.2% 4788t 21.8% 19.8% 2354k 19.1% 26.0% 18.6% 1 18.3% 1 18.8i ( 46 1
I 23.7E
I
16 < 110 years............ 68 26 � 14 72 I 68 22 38 37 27 30 ll � 19 30 1 38
17.9% 19.4% 15.7t i 14.6t I 32.2% 18.5% 16.7% 17.0% 15.6% 19.5% 15.0% ( 14.54 14.5% 19.6t
ISO 42 91 65 I 84 30 50 I 70 82 I 68
110 or m�[e years........I 150 97 36 25 53.4t 39.6% 35.1%
1 ,._„... .............i 3].4i 1 35.1t 40.4t I 30.St 68.9% 35.3% 40.1% 29.6% I 48.6% 1.9.5t 94.2} I I 1
1 51 2 11 SI 11 3 11 31 21
(D6/Ref used........... ...1
. ......I 1..2t 1 - Y .Gk !.]t 1 .81 1.41 I 1.Ok
2.2t 4.21 I 1 I I 1 I
403 I i3A 89 82 1 178 218 119 127 218 173 154 I 113 I 131 1 2107 ( 394
]ota 1. Rrsp-indenCSI ' ���- -.�.-�.__I
IOO.Ot 300.0� 100.Ot 1100.0l 300.0)! 100.Ok 100.Ot 300.Ot 100.04 100.0i 100.Ok 100.Ot 100.0} 100.08 30U.Ot
l Data compiled by SIERRA MARKET RESEARCH using SPSS for Windows.
Note: Zero Stub values are not displayed
Internet Hours: Light=1-8 Hours per week, Moderate-10-18 hours per week, Heavy=20-120Mura per week.
TRUCFPE DONNER pUD EXPANDED SERVICES STUDY - FEBRUARY 2000
Q14. Age.
Total Internet Hours Years Resident Income College Grad Age Gender-
I I I Sight Moderate Heavy <6 yrs 64 yre <$50K $50Ka Yes No f
40c50 so- ' Male ' Female
28
25
Under 30................ 53 1119k 1315Y 11.O1 20,2k 713t 25,2t 927! 12?4k ".,V 12.1% 14.4}13.2t101 44 24 14 57 44 33 62 57 41 42 59
.............. 25.2k 32.Bt 27.0} 17.1} 32.Ot 20.2} 27.7! 27.3t 26.it 23.7! . . I 20.3E 30.4!
190-49 � 113 37 29 I 26 43 67 18 73 62 40 ' 113 ( 63 52
20.2% 27.6% 32.6% 33.7t 24.2% 30.7t IS.li 32.2% 28.4} ' 27.7% 100.0} I 29.5% 26.81
I50-59................... 80 22 14 25 17 62 18 49 40 39 I 80 1 48 I 32
...... .............. 20.Ok 16.0 15.7t I 30.5} 9.6F 28.4% is.1t 21.6t 18.3k 22.5% - 61.1% i 23.2-1 16.5%
150-69................... 39 9 lU I 8.5t ( 10.11 9.6t 313
9.7k 6.7t 11.2t
8t 8.4% 11.51 8.1% I I 29.81 I 10.6% 8.81
......................I I
170 or o�-cr. .............I 9.2 I 4 1 fi ( 6 6 2 7 I 5 I 3J. I 9 I 3
...f 3.0% 3.O 3.4t t 1.2F ( 2.8k S.0% .9k 1.2t I 2.9} 9.2k 4.3% ( 1.5%
{ , 1t 3 �
�ReftseJ...... . ..........� 3 2 1 2 I 1
.. ........ . I .R I 1.St .6% .9t .4t
173 I 131 207 ( 199
....... 401 134 89 82 178 210 119 21, 218
100.0% 100.0% 100.0F 100.0k 100.0t
100�0% 100.ok 100.0% 100.0% 100.0% 100.0% 100.0% 1000} ton
100.Ut
�- Data compiled by SIERRA MEET RESEARCH using SPSS for windows. �
Note: Zero stub values.are not displayed _
Internet Hours: Light=3-8 hours per week, Hoderate-10-18 hours per week, Heavy=20-120 hours per week.
TRUCKEE DOWER PUD EKPAMSD SERVICES STUDY - FSDRUARY 2000
015. Anneal household income.
rTotal Internet Hours Years Resident Income College Grad Age Gender
Light Moderate Heavy <6 yrs 6♦ yrs <$50K 550K4 Yes NO <40 40<50 504 Male Female
Under $15 K.. 3 1 4 2 3 2 2 ( t 3
4 1
I.Ot l.it 1.7} .5% 3.4t .5t 1.7t 1.3t 1.St i .5% 1.St
I$15K < $259..... 26 7 6 2 15 11 26 8 18 17 3 6 10 16
,,,•..................) 6.5% 5,21 6.7% 2.4t 0.4% 5.0% 21.8% �A 3.1% 10.4t 11.0% 2.7% 4.6% 4.8% ( 8.2%
1
I$25K < $3SK.............I 29 I 7 6 1 10 19 29 10 is 14 6 9 15 lA
..................I 7.2t 5.2% 6.71 1.2% 5.6% 0.7% 24.4t 4.6t 10.44 9.1! 5,3% ( 6.9% 7.2% 7.2t
�$35K < $SOY.........
I 18 Ok ( 20.1t 7.9% 6.1% 15.2% 1531t 50.4% 14.7! 15.6% 19.5% ' 8.0% I 16?Ot 11.6%
101 31 23 27 40 61 101 55 I 46 44 30 27 41 54
$75K.............I I (..................... .i 25.2% ( 23,1% I 25.8! I 32.9% 22.5% 28.0% 44.5! 25.2% 26.6} 28.64 26.5k 20.6% 22.7% 27.8t( '
or over.. I 3126 1?4k i 36964 I 33 34 I SS 68 126 77 49 40 43 Al I B1 45
37.1t 41.51 32.6k 31.21 55.5% 35.3% 28.3R 26.Ot 39.1% 32.8% 39.1% 23.2%
i 35 12 7 22 ( 23 29 26
Re fused 55 13 13 17 25 �25
...I 13.7i ( 9.7v 14.6% I 15.9k 14.Ot 11.5t 16.3! ' 6.9k 4.Si ( 19.Si I 17.6k l4.Ok 13.9t
�o - - ( 82 176 2 227 218I 173 154 113 ( 131
tal Rs1wndenes. 401 100.0Y 300.0} 100.Ok 300.0k 100.01 100.0 t 10020.0
7 k�0.0% 0t100.O 100.0% 100t 10019.0
4
t
10'.
Data compiled by SIERRA MARKET RESEARCH using SPSS for Windows. f
Mote: Zero Stub Values are not displayed
Internet Routs: Light-1-8 hours per week, Moderate-10-18 hours per week, Heavy-20-120 hours per week.
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TRUCKEE DONNER PUD EXPANDED SERVICES STUDY - FREEDARY 2000
p16. Highest level of education completed.
Total Internet Hours Years Resident Incase College Grad Age Gender
IrLight Modera[e Heavy I a6 yrs 6. yrs <$SOE $50E♦ Yes No d0 40<50 50. I Male Pemale
kese than US Grad....... 3 1 3 2 i 3 1 2 2 1
.7i 1.24 1.4t 1.7% .4k 1.7t .61
1.St 3.Ot ' .Sk
1US Grad........... 56 14 12 9 23 ' 33 23 30 56 26 15 15 32 24
14.01 10.4% ' 13.5% 11.0% 12.9t A5.1t 19,3%, '�13.2% 32.4% 16.9t I 13.3% 11.5% 15.5t 12.4t
1
ISome Cullege............� 102 ' 42 22 7 37 65 38 56 102 34 30 37 45 57
25.4k I 31.3% 2411% 8.5t 20..8% 29.8k 31.9% 24.7% 59.0% 22.1% 26.51 29.2% 21.11 I 29.0
I
ITrade or tech school....I 12 4 3 2 I 2 10 3 8 12 5 3 4 I 4 I 8
3.0% 3.0% 3.4% 2.4t I 1.1% 4.6% 2.5% 3.5% 6.9t 3.2% 2.7k 3.1t i 1.9k ( 4.1t I
grad_.._�....���I 15]. 59 li 38 79 73 44 85 152 71 41 40 I 82 1 '
'College 46 .1
...I 37.9% 40,31 34.8% 46.3% 44.4% 33.5% 37.Ot 37,4} 69.7% .1k lb.lk J0..5k i 39.bt I 36i
......................I� Ii ( Ii I I I 1 I6i 28
6 a 1IPost grad work......-'.. 6 0 2 571 891 18.6t 24..4% 184k 14.4 k
165t 139k ZLJt 293k 22t 179t 20.7k 347 03t ( I
4 3 I 1 ( 4 I 6
ICrLuacd.................I 10 I 2 I 2 I 1 1 1 `5 2 ( 2.6% 2 Jt At 1.91 I 3.It
,) 2.5% I 1.5k 2.2% I 1.2% i .61 2.3% 1.7t I
Total Respondents..-.... 401 I 1310 89 I 82 ( Ila 218 119 221 218 171 154 113 131 ( 207 194
.0t ]. 0 1 100.Ot 300.O1 100.0k 100.01 100,0% 100.0% 100.Ot 100.Ot 100.Ok 100 At � lUO.Ok 100.0} 100.0t
Data compiled by SIERRA MARKET RESEARCH using SPSS for Windows.
Note: Zero stub values are not displayed
Internet Hours: Light-I-S hours per week; Malerate-10-16 hours per week, Heavy-20-120 hours per week.
I