HomeMy WebLinkAbout12 75th Anniversary Options TDPUD STAFF REPORT
February 1, 2002
To: Board of Directors
From: Scott Terrell, Planning Director
Subject TDPUD 75 h Anniversary Logo/Tagline Options
AGENDA #
Staff appeared before the Board on January 16`h to discuss the successful implementation of a
75`h Year Anniversary celebration for the District and the Truckee community. At that meeting
we discussed the need for an Anniversary Logo and Tagline and the need to use a Professional
Marketing Company to assist in that effort as well as other aspects of creating a memorable
Anniversary. Since that meeting Planning Services and Telecommunications Staff have
selected a marketing firm, Pettit Gilwee Public Relations.
At this meeting the Board will have the opportunity to meet the owner, Pettit Gilwee, who will
provide some different ideas for a 75`h Anniversary Logo and Tagline. The design options may
differ in look from the current logo with some elements in common. The idea behind this logo
and tagline is to just serve the purpose of creating a special identity for the Anniversary, not to
replace the existing logo and tagline. Although this new design could create some interest in the
future in looking at other logo and tagline ideas. Staff needs your assistance at this meeting in
selecting a logo and tagline for the 75`h Anniversary.